BA (Hons) Creative Brand Communications

With increasing opportunities presented by digital and social media, there has never been a better time to join the creative industries. The lines between the different communication channels are becoming blurred; advertising agencies are no longer just producing ‘advertising’ they create news, make art, put on events, develop products and much more. In addition, ‘category disruptors’ such as Spotify, Google, Netflix and Amazon are also developing creative content and brand communications. And channels like Vice, Buzzfeed, LADbible, and many others, are creating and delivering news, entertainment and content in engaging, innovative and creative ways.

To meet the needs of these innovators and their subscribers, today’s creatives need to be agile and versatile. To succeed, students need to graduate as cross-disciplinary creatives able to tackle a wide variety of challenges.

Our BA (Hons) Creative Brand Communications course will give you a broad range of skills and knowledge to put you at the cutting edge of creative brand communications. Developed with input from leading Public Relations firm Weber Shandwick, this new course is designed to give you the versatility you need to be highly employable with many options for your future career.

You will learn to think strategically and develop and create content for different media channels for the purposes of advertising, public relations (PR), and branding. It will enable you to explore a wide variety of communications types and styles from print through to video and social media. Not only will this approach give you the opportunity to see which area of the creative communications industry you would like to specialise in, it also gives you a multi-disciplinary approach that’s invaluable for a creative career.