BA (Hons) Event Management and Marketing

University of Hertfordshire

Bachelor's degree

In Hatfield

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    Hatfield

  • Duration

    3 Years

  • Start date

    Different dates available

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Facilities

Location

Start date

Hatfield (Hertfordshire)
See map
De Havilland Campus, Mosquito Way

Start date

Different dates availableEnrolment now open

About this course

5 Reasons to Study BA (Hons) Event Management and Marketing
You will develop key event management and business skills on a course which received a satisfaction score of 85% overall in the National Students Survey 2020
The University is a member of the Association for Event Management Education (AEME) ensuring the course is at the cutting edge of Event Studies.
Graduate with great prospects; 95% of graduates from this course are working or in further study within six months*.
Get valuable hands-on experience working with businesses in the event industry on live projects. (Coronavirus pandemic permitting)


Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Marketing graduates are in work or full time study after 6 months.

Our graduates go on to a whole range of exciting careers, including events planning, hospitality management and marketing communications. They often work for event management organisations, large travel companies, hospitality businesses and airlines. 100% of our graduates have gone on to work or further study within six months of finishing this course.

UCAS points 96
A Level CCC

The course is recognised by the Chartered Institute of Marketing (CIM).

The University of Hertfordshire is a member of the Association for Events Management Education.

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Event Management
  • Options
  • Marketing
  • Planning
  • Communications
  • Tourism
  • Industry

Course programme

What will I study?

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics.

Level 4

Module
  • Introduction to Marketing Communications
  • Creativity, Technology and Innovation
  • Economics for Business
  • Principles of Marketing (CIM)
  • Data Analysis for Tourism & Event Management
  • The Global Event Industry
  • Study & Research Skills for the Event Industry
  • Media Design for Event Management
Level 5

Module
  • Managing People
  • Enterprise
  • Strategic Marketing Planning
  • Product Innovation (International)
  • Career Planning in the Event Industry
  • Impacts of Events & Festivals
  • Event Planning & Community Engagement
  • Risk Management & Security for Events
Level 6

Module
  • Forecasting Methods for Managers
  • Strategic Brand Management
  • Market and Social Research
  • Sporting Events & Sports Tourism
  • Business Tourism & Events
  • Policy, Politics & Events
  • Contemporary Research Themes in Event Studies
  • HBS Placement
  • Industrial Placement Sem B only
  • Industrial Placement Year
  • Placement Study Abroad (South East Asia)
  • Placement Study Abroad (North America)
  • Placement Study Abroad (Australia)
  • Placement Study Abroad A (Europe)
  • Placement Study Abroad B (Europe)
  • Placement Study Abroad (Europe)
  • Industrial Placement (Semester A)

Additional information

UCAS code - NN8M 

EU Students Fee

Full time - £13450 for the 2021/2022 academic year
Part time - £1680 per 15 credits for the 2021/2022 academic year

International Students Fee

Full time - £13450 for the 2021/2022 academic year
Part time - £1680 per 15 credits for the 2021/2022 academic year 

See related categories

  • Event Management Undergraduate Degrees
  • Event Management Undergraduate Degrees in Hertfordshire
  • Undergraduate Degrees in England
  • Strategic Marketing Undergraduate Degrees
  • Distance learning Strategic Marketing Undergraduate Degrees
  • Undergraduate Degrees in Hertfordshire
  • Undergraduate Degrees in Hatfield
  • University of Hertfordshire Undergraduate Degrees

BA (Hons) Event Management and Marketing

£ 9,250 VAT inc.

The best Strategic Marketing courses

See all

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