BA (Hons) Events Management

Bournemouth University
In Bournemouth

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Important information

Typology Bachelor's degree
Location Bournemouth
Start Different dates available
  • Bachelor's degree
  • Bournemouth
  • Start:
    Different dates available

To become a successful events manager, you'll need skills and knowledge in areas such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour; all of which are offered by this exciting degree. You'll be capable of overseeing the organisation of events as diverse as product launches, fundraising, corporate meetings, personal gatherings (such as weddings and reunions) and mega-events such as the Olympic Games.
This course will give you the opportunity to organise a real event with other students from your course in the second year and gain invaluable knowledge and experience of the events industry on a minimum of 30-weeks work placement in your third year. In your final year, you’ll have a choice of 20 options to study, allowing you to tailor your course to suit your interests and passions. You'll also benefit from guest lectures, visits to local and regional event venues and real example case studies as part of your assignments.
During my placement at All About The Idea, I got involved in different projects from huge internal communication events with Lidl and Coca-Cola to project managing my very own event.” – Rachel Norris, 2016
Join us for a webinar on Friday 18 November at 2pm to find out more about this course.


Where and when

Starts Location
Different dates available
Fern Barrow, Talbot Campus, BH12 5BB, Dorset, England
Starts Different dates available
Fern Barrow, Talbot Campus, BH12 5BB, Dorset, England

What you'll learn on the course

Financial Management
Decision Making
Problem Solving
Risk Management
Digital Marketing
Climate Change
IT risk
Project Risk
Project Risk management
Communication Training
Financial Training
Learning Teaching

Course programme

Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Previous guest lectures have included the Director of Bournemouth International Air Festival, the Managing Director of Story Events and the Vice President and Legal Advisor for the National Outdoor Event Association (NOEA). Year 1 You'll be introduced to the key concepts of events management. The multi-disciplinary nature of the course will attract students from a range of subjects. You may have studied business or leisure, or a performing arts course. You may have experience of running events, or you may be new to events management altogether. The mix of students on this course creates interesting groups, and students make the most of each others' backgrounds in their individual and small group work. Core units Events Context: Gain a sound knowledge of the nature, significance, organisation and development of the events industry in modern society. Learn about what is affecting the events industry, including national and international developments. This will give you the skills you'll need to study Events Management. Economics for Events Professionals: How events organisations use economic theories and concepts to make business decisions. You'll learn how to analyse economic data so you can use these theories and concepts. Experiential Marketing: An introduction to experiential marketing, where you'll learn how to apply its principles to events marketing. This includes idea generation, event design and modern approaches to marketing. You'll be introduced to a variety of new media, including evolving approaches using social media. Event Business & Finance: The accounting concepts that underpin an event organisation's resources and financial data. You'll learn core business skills in numeracy, accountancy and business analysis, preparing you for management accounting functions, performance analysis and decision making in the second and final year of the course and in the workplace. Event Design & Performance: Modern events are forms of cultural consumption that respond to the desire and demand for co-created immersive experiences. You'll be taught how to explore the theory and practice of performance and production processes that underpin event design, and about the relationships between the material elements and managerial planning of this. Events & Leisure Innovation: You'll develop an appreciation for innovation in the events and leisure industries, particularly product innovation, and gain a critical understanding of innovation and the role it plays for market leadership in a competitive environment. You'll learn to understand the nature of events and leisure products and the skills you'll need to develop them. Year 2 Your second year will build on your knowledge and equip you with the organisational skills to be an effective manager. Core units Research Methods: You'll be taught how to prepare and interpret data for business and research projects, which will help your decision making skills, and develop an appreciation of the diverse nature of research. Consumer Experience & Behaviour: You'll learn about the individual and social processes underlying and influencing human behaviour, with a focus on people as consumers. You'll learn to evaluate and apply theories to a range of event and consumer situations. Financial Appraisal: This unit will give you the skills and knowledge to make effective approaches to planning, monitoring and control in the events Industry. You'll develop short and medium-term strategic decision making skills defined by clear financial criteria, as well as problem solving, numeric and analytical skills. This will help you to identify the cost of a range of products and set prices using a variety of methods to achieve measurable profit targets. Event Management: Plan and execute an event with a real client in a team and to a specific time frame. You'll experience the different methods and theories of event management whilst developing a positive attitude to risk taking and entrepreneurship through creative and innovative thinking. Personal & Professional Development: You'll develop an understanding of personnel and human resources practices to effectively manage people in organisations related to events, leisure and marketing. You'll also learn to understand the legal frameworks which govern the management of people in UK organisations. Project & Risk Management: Project and risk management are essential skills for event managers in the current business environment. In this unit, you'll develop a core knowledge of project and risk management, informed by current practice and research. You'll also develop analytical, problem-solving and evaluative skills for effective project management. Year 3 Placement: A (minimum) 30-weeks supervised and paid work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment. Year 4 In your fourth year, you'll study events in their international context and gain an appreciation for the strategic management and functions of organisations. Core units International Events Management: An opportunity to apply management theories and techniques to global markets. This will equip you for careers in event organisations operating overseas. You'll develop events proposals that meet international clients' criteria and work for a complex variety of stakeholders Strategy & Leadership: In this unit, you'll develop management skills for a service-based organisation in a complex and dynamic environment. You'll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets. Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching. Option units (choose two) Arts Marketing: Develop your marketing skills within the context of the ‘arts’ in their widest meaning. You'll face questions about organisations and artists' marketing strategies, which will challenge some of your previous assumptions. You'll also develop an understanding of what an ‘experience’ is in an arts and marketing context. You'll use creativity to develop a marketing theory for solving a practical arts marketing problem. e-Business: You'll analyse and evaluate the implications of changing information communication technology, in terms of how this might affect or has already affected the service sector. You'll explore the opportunities and threats technology presents to consumers, businesses and public sector organisations. Fashion Marketing: The fashion industry is present in all areas of the service sector. You'll get the opportunity to explore how fashion can be used, through marketing, in this sector to appeal to fashion-conscious consumers. You should consider choosing this unit if you'd like a career involving fashion. Languages: Language skills for social and professional contact at home and overseas. It builds on your previous learning by introducing you to a range of occupational situations and strategies for effective business communication. Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues. Retail Place & Space: Places and spaces for retail and the types of consumer experiences, including leisure, recreational and tourist perspectives on service spaces. These theories come from intense studies of three key areas that have created philosophical and conceptual interests in recent decades, and cover more than the service and retail industries. Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities. Sport Tourism: Understand sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers. Visitor Attractions Management: A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions. Creative Media & Events: The 21st Century is marked by the rise of computing, digital and social media technologies. This unit will interrogate these technologies and explore how they've changed the event industry's markets, policies, professional actions and products. You'll critically explore the positive and negative potentials of these rapidly evolving technologies in a social-cultural context, and create innovative product applications for the event industry. Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles. Economics of Tourism & Events: Improve your understanding of tourism and events through applying economic principles. You'll gain skills and knowledge to help you analyse the economic choices facing tourism and events businesses, and explain how changes in the wider environment will affect the demand for a tourism product or an event. Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations. Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units. Leisure, Tourism, Events & Climate Change: There's a two-way relationship between leisure, tourism, events and climate change. Leisure and tourism is weather dependent, and the industry has to adapt to the climate change while making a significant contribution to greenhouse gas emissions. This unit will explore these relationships, how the industry adapts to climate change and how it can reduce its contribution. Media, Tourism & Leisure: Media practices in leisure and tourism. You'll learn about the transnational and transcultural circulation of meanings and the powers of narrative and imagery in leisure and tourism. Sport, Leisure & Politics: How sport and politics are linked within wider political and leisure industries. Explore political contexts to make sense of sport as a representational human activity loaded with sensitive values and an alternative environment for interaction. Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Scheduled learning and teaching activities The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course. Year 1 – 23% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 254 hours Independent learning: 946 hours Non-assessed learning and teaching: 17 hours Year 2 – 21% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 217 hours Independent learning: 975 hours Non-assessed learning and teaching: 2 hours Year 3 (placement year) Year 4 - 17% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 186 hours Independent learning: 1014 hours Non-assessed learning and teaching: 3 hours 57% of the course is assessed by coursework Year 1: 70% Year 2: 73% Year 3: 0% (placement year) Year 4: 85% Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) Events Management. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance. All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

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