BA (Hons) Fashion Buying and Brand Management

What your course will look like

Course leader Gabrielle Shiner-Hill talks you through the course and what to expect.

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Assessment

You will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

Year 1

You will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. You will be taught digital communication skills to communicate brand identity and will be encouraged to think about your personal brand signature. We encourage you to start thinking about your contextual studies research throughout this year.

Year 2

You will gain a greater understanding of managing your personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.

Year 3

We ask you to show your contextual studies research in a written or visual dissertation. You will further build on your skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. You write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

Progression

Successful completion of this course can lead to postgraduate study in MA Fashion, MDes Luxury Brand Management

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