BA (Hons) Fashion Marketing with Management

Master

In Southampton

Price on request

Description

  • Type

    Master

  • Location

    Southampton

  • Start date

    September

Introducing your degree
Informed by industry and taught by academics with current professional experience, this programme delivers a comprehensive understanding of global fashion marketing and management, with a focus on the latest digital concepts and techniques. As a business course within an art school setting, it offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines. Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas, while our proximity to London opens up a wealth of internship opportunities. You’ll graduate with finely tuned strategic and creative thinking skills and exceptional digital know-how, giving you an advantage as you enter the job market. Past graduates are now pursuing successful careers with companies such as John Lewis, Tommy Hilfiger, Arcadia Group, Next, Tom Ford and The Fold and many others.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Credit
  • Marketing
  • Marketing Management
  • Fashion Marketing
  • Project
  • Industry
  • Writing

Course programme

Year 1

In part 1, you study five modules aimed at introducing you to key ideas in fashion marketing.

Semester OneCore [?]

A core module is a module which must be taken and passed.

ARTD1076Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Research and Communication Skills

ARTD1080Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Digital Fashion Practices

ARTD1077Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 30

Introduction to Fashion Business

Semester TwoCore [?]

A core module is a module which must be taken and passed.

ARTD1079Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 45

Fashion Promotion

ARTD1078Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Consuming Fashion

Year 2

In part 2, you study three core modules and one option module. You choose your pathway Management or Marketing.

MANAGEMENT Pathway

Semester One

Core

Product Management: Buying and Merchandising

Optional Core

Select one from:

Intro to Writing for the Creative Industries

Intro to Digital Practices & Theory

Intro to Visual Culture

Semester Two

Core

Fashion Chain Management

Digital Fashion Commerce

MARKETING Pathway

Semester One

Core

Fashion Communication

Optional Core

Select one from:

Intro to Writing for the Creative Industries

Intro to Digital Practices & Theory

Intro to Visual Culture

Semester Two

Core

Creative Branding for Fashion

Digital Fashion Marketing

Year 3

You continue with your pathway and the option module you chose in part 2.

MANAGEMENT Pathway

Semester 1

Core

Strategic Issues in Fashion

Optional Core

You must study the same option module in Part 3 as you did in part 2

Digital Practices & Theory

Writing to Publication

Visual Culture

Semester 2

Core

Final Fashion Management Project

Professional Planning and Evaluation for Management

MARKETING Pathway

Semester 1

Core

Strategic Fashion Marketing Plan

Optional Core

You must study the same option module in Part 3 as you did in part 2

Digital Practices & Theory

Writing to Publication

Visual Culture

Semester 2

Core

Final Fashion Marketing Project

Professional Planning and Evaluation for Marketing

Additional information

Study Locations: , Winchester campus

BA (Hons) Fashion Marketing with Management

Price on request