BA (Hons) Fashion Marketing with Management
Master
In Southampton
Description
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Type
Master
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Location
Southampton
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Start date
September
Introducing your degree
Informed by industry and taught by academics with current professional experience, this programme delivers a comprehensive understanding of global fashion marketing and management, with a focus on the latest digital concepts and techniques. As a business course within an art school setting, it offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines. Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas, while our proximity to London opens up a wealth of internship opportunities. You’ll graduate with finely tuned strategic and creative thinking skills and exceptional digital know-how, giving you an advantage as you enter the job market. Past graduates are now pursuing successful careers with companies such as John Lewis, Tommy Hilfiger, Arcadia Group, Next, Tom Ford and The Fold and many others.
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Start date
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Subjects
- Credit
- Marketing
- Marketing Management
- Fashion Marketing
- Project
- Industry
- Writing
Course programme
Year 1
In part 1, you study five modules aimed at introducing you to key ideas in fashion marketing.
Semester OneCore
[?]
A core module is a module which must be taken and passed.
ARTD1076Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Research and Communication Skills
ARTD1080Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Fashion Practices
ARTD1077Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Fashion Business
Semester TwoCore
[?]
A core module is a module which must be taken and passed.
ARTD1079Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Fashion Promotion
ARTD1078Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Consuming Fashion
Year 2
In part 2, you study three core modules and one option module. You choose your pathway Management or Marketing.
MANAGEMENT Pathway
Semester One
Core
Product Management: Buying and Merchandising
Optional Core
Select one from:
Intro to Writing for the Creative Industries
Intro to Digital Practices & Theory
Intro to Visual Culture
Semester Two
Core
Fashion Chain Management
Digital Fashion Commerce
MARKETING Pathway
Semester One
Core
Fashion Communication
Optional Core
Select one from:
Intro to Writing for the Creative Industries
Intro to Digital Practices & Theory
Intro to Visual Culture
Semester Two
Core
Creative Branding for Fashion
Digital Fashion Marketing
Year 3
You continue with your pathway and the option module you chose in part 2.
MANAGEMENT Pathway
Semester 1
Core
Strategic Issues in Fashion
Optional Core
You must study the same option module in Part 3 as you did in part 2
Digital Practices & Theory
Writing to Publication
Visual Culture
Semester 2
Core
Final Fashion Management Project
Professional Planning and Evaluation for Management
MARKETING Pathway
Semester 1
Core
Strategic Fashion Marketing Plan
Optional Core
You must study the same option module in Part 3 as you did in part 2
Digital Practices & Theory
Writing to Publication
Visual Culture
Semester 2
Core
Final Fashion Marketing Project
Professional Planning and Evaluation for Marketing
Additional information
BA (Hons) Fashion Marketing with Management