BA (Hons) Fashion Promotion

What your course will look like

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Year 1

You will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign. Alongside this, you will learn key skills in photography, film, graphics, illustration and social media. We encourage you to start thinking about your contextual studies research throughout this year.

Real life example of a retail and PR report on Charlotte Tilbury created by Hannah Doughty

Year 2

You will gain greater understanding of multi-platform campaign building. At the same time, you will develop skills in building websites, writing market reports and creating fashion television. Our students go live at this stage, taking on a three-month industry internship.

Year 3

You will be assessed on four components in your final year and we ask you to create a final major project from inception to realisation. You will also work on a range of national and international competitions to showcase your skills and build a well-rounded professional portfolio. We ask you to show your contextual studies research in a long form dissertation.

Progression

Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.