BA (Hons)/Foundation Degree Creative Advertising

In Leeds

£ 3,225 + VAT

Description

  • Typology

    Bachelor's degree

  • Location

    Leeds

  • Duration

    3 Years

Facilities

Location

Starts

Leeds (West Yorkshire)
See map
Leeds College Of Art, Blenheim Walk, LS2 9AQ

Starts

On request

To take into account

You will need to have a portfolio of relevant practical work that shows your ability and enthusiasm for the course that you are applying for. Also you need to have passed GCSE English Language, at grade C or above or alternatively Key Skills Communications Level 3. For mature students an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English Language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the College may request completion of its own English Proficiency test.

Questions & Answers

Ask a question and other users will answer you

Who do you want to respond to your question/enquiry?

We will only publish your name and question

Course programme

What it's all about?

HE, full-time, day-time

On completion of the two-year Foundation Degree, you have two choices. You can either enter the commercial world of advertising or, if you wish, apply for the third year of our BA (Hons) Creative Advertising Degree here at the College.

Our philosophy is simple, but effective: "Together we will learn to become strategic, imaginative and conceptual art directors and copywriters." The aim of this course is to develop students' abilities to become successful creatives in the advertising industry as copywriters, art directors or media planners. In addition, students will learn about how the advertising business works, and its future direction. This course has been designed following consultation with leading advertising agencies and the Institute of Practitioners in Advertising (IPA). The course team continues to develop partnerships which enable some of the country's leading creatives. We are also developing links into Europe and the USA.

Is this the course for you?

If you want to learn how to be a creative in the world of advertising, through a practical course focusing on industry experience, this course may be just what you are looking for.


Mature students (21+)

We welcome applications from students who are returning to education. We offer many opportunities for adults, even if you don't have conventional entry qualifications. We're interested in your motivation, your potential, and your ability to follow the course successfully.

Course content
First year

You will be encouraged to identify your role as a copywriter or art director whilst examining advertising communication, concept development and advertising design as well as visual and typographic skills. This is supported by critical studies and electives.

Modules include Advertising Communication 1, Concept Development 1, Advertising Design 1, Visual Skills (Type & Typography), Personal & Professional Development, Critical Studies, Copywriting (optional), Art Direction (optional), one elective.

Second year

You'll continue to develop your skills as a copywriter or art director, working within a team and supported by critical studies. You will undertake one elective, and you'll be expected to join our mentoring/coaching scheme with a work placement within a creative department.

Modules include Advertising Communication 2, Concept Development & Idea Development 2, Advertising Process 2, Critical Studies 2, Marketing for Designers, Major Project (Copywriting or Art Direction), one elective.

Third year

The third year allows you to continue to investigate the role of an advertising creative, including creative directorship, sustained professional practice, and a case study of an international brand. You will complete a major project pertaining to advertising, along with a dissertation culminating in a final exhibition.

Modules include Professional Practice, Dissertation, Case Study (art or copywriting), Art Direction, Copywriting or Media Planning (optional), and a final major project.

Assessment

Assessment will be continuous.

Work placements

You will have the opportunity to work directly with at least one of our partner agencies, which should lead to a placement and has also led to students securing employment on graduation.

The resources

You will have a studio base and will be using industry-standard hardware and software, as well as photography, video and animation equipment. There is a dedicated Apple Mac suite with scanners, and colour and black-and-white printers.

Study visits

Students have visited well-known agencies in Leeds, Manchester and London. They have been given workshops, live briefs and invaluable feedback from leading creatives within advertising. More links and opportunities are being sought and developed.

Progression & career opportunities

This practical course enables you to create a ‘book' (portfolio) which demonstrates your abilities as a writer or art director. Your experiences through mentoring and coaching will provide you with an advantage when seeking employment.

Additional information

Payment options: BA (Hons) Programmes Yr 1 £3,225 BA (Hons) Programmes Yr 2 £3,225 BA (Hons) Programmes Yr 3 £3,225

BA (Hons)/Foundation Degree Creative Advertising

£ 3,225 + VAT