BA (Hons) Graphic & Media Design

In Hereford

Price on request
  • Typology

    Bachelor's degree

  • Location


  • Duration

    3 Years


The BA(Hons) Graphic & Media Design course aims to equip students with the necessary skills and understanding in order to explore and apply the creative potential of digital technology in order to express ideas, and to resolve design and visual communication problems.




Hereford (Herefordshire)
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Folly Lane, HR1 1LT


On request

To take into account

Minimum age 18 Successful portfolio interview 200 UCAS Tariff Points Mature Students with related experience English as a second language: IELTS score 6.0 or equivalent on enrolment

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Course programme

Course review:

We live in a fast changing media-saturated world, where information and ideas are communicated at high speed in a global environment. Digital media allow image, sound and text to merge in a fluid, time-based environment that has become increasingly accessible and available.

This course encourages a wide-ranging and creative approach to uses of graphic & media design that include time-based graphics, video and animation, as well as the uses of word and image within a print and screen-based environment. Throughout the course emphasis is placed upon the exploration and development of ‘creative ideas’ and the application of these ideas to realistic professional outcomes.

During the first year of the course students develop an understanding of fundamental aspects of graphic and media design. These include exploring the creative design process and applying design principles in order to effectively communicate in both print and screen based formats.

Year One includes modules such ‘Type, Text & Meaning’, as well as introductions to ‘Interactive Design’, and explorations of ‘Narrative & Sequence’.

Throughout the whole of Year one, studio activity is complemented by a supporting Cultural Studies lecture programme. This lecture series will explore and challenge the role of the ‘Media Arts’ within the social, cultural and political framework of the Western world during the Twentieth and Twenty first centuries.

Year two aims to provide specialist skills and knowledge by exploring the increasingly important role that ‘Image and Identity’ takes within society.

In the second part of the year students are provided with opportunities to explore and challenge our understanding of website design, and ‘motion graphics’.

During Year Two students also explore ‘real’ design problems by responding to a number of ‘live’ briefs and national design competitions.

The final year of the course provides a platform on which students are able to develop their ideas and specialism further. There is increased emphasis on research, critical thinking, and the production of creative work for the purpose of building a graduate portfolio.

In year two, students identify a personal theme as well as particular areas of the illustration industry that are appropriate to their developing strengths.

The conclusions from this period of study are defined prior to the third year, as all subsequent work is based on discoveries made in the second year.

Students work in an increasingly self-directed manner, with a developing emphasis on adaptability. In addition to the programme of Cultural and Professional Studies, second year students begin formulating a business plan for development in year three.

In the final year, students take responsibility for their studies and work at a professional level, with close and continued advice and encouragement from the Illustration staff team.

Building on skills and knowledge gained in the first and second years of the course, students develop and apply their own visual language to produce a major body of work.

Students also produce a dissertation and final professional practice business plan, aimed at their selected target markets to launch their professional career.

The culmination of this year is the creation of a focused and professional portfolio.

Additional information

Career opportunities:

Students who have successfully completed Graphic Design courses at the college are employed as graphic designers in companies throughout the UK and Ireland.

Price on request