BA (Hons) International Business & Management

Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff and qualified professional practitioners. Year 1 Core units Marketing: This unit provides you with an understanding of the fundamentals of marketing to enable students to develop marketing approaches for a range of marketing scenarios. Accounting & Quantitative Analysis: This unit aims to provide you with a sound foundation in the fundamentals of accounting, together with a basic understanding of the regulatory framework. Developing Management Competencies: The unit exposes you to challenges that impact professional effectiveness in a range of study and work-related contexts. Economics for Business Studies: You'll be introduced to fundamental economic concepts and their applications, and develop an understanding of the impact of economic policies on business and society in the context of a global economy. Introduction to Organisational Behaviour & Ethics: Discover the complex web of social relationships that organisations operate within, and how these relationships might be managed. Principles of Business Law: This unit will enable you to utilise the main sources of law and to understand and critically evaluate the context of the legal environment in which businesses operate as well as the scope and nature of the legal relationships that exist therein. Year 2 Core units Understanding Organisations & Human Resource Management: You'll learn how to make sense of organisational life and your own personal experience of behaviour in the workplace, plus you'll be introduced to the human resource management function and its practice. Finance & Business Analysis: You'll develop the skills to appraise the financial statements of a limited company and prepare management information using a variety of techniques. Project Management: The unit explores the theories and practices associated with effective Project Management, as appropriate to a variety of business and technical environments. Operations Management: This unit aims to provide you with a detailed understanding of issues in operations management. Option units (choose two) Consumer Behaviour & Market Research: You'll gain a critical understanding of the role of consumer behaviour and market research within marketing and the wider organisation. Digital (Interactive) Marketing: You'll apply strategic and tactical aspects of positioning, segmenting and targeting, the marketing mix and communications principles in digital marketing environments. Global Sustainability & Cross-Cultural Change: You'll be equipped with a portfolio of skills, attributes, knowledge and competences, enabling you to conduct yourself professionally, credibly and effectively in an international context. Research in Business & Management: The unit is designed to provide an overview of research methods available covering both qualitative and quantitative approaches. Work-Based Learning: During this unit, you'll get the opportunity to learn through reflecting on your work experience and linking theory to practice. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Year 3 Core units Strategic Management: You'll learn how to make appropriate choices between alternative strategies, and then to implement the chosen strategies with the desired results. International Marketing Management: You'll gain a critical and systematic view of the major perspectives, theoretical approaches, principles and activities in international marketing management. Organisational Leadership: You'll explore leadership theories and consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership. International Management: The unit is designed to enhance your cross-cultural awareness and competence, as well as your interpersonal, communicative and collaborative-working skills. Option units (choose two or the Project unit) Operations Strategy: This unit allows you to explore issues of operations management within a strategic context and aims to develop your understanding of how operations strategies can be devised and implemented. Advanced Project Management: Learn how to identify both the potential weaknesses and strengths in the existing PM methods and knowledge, and be able to propose new success factors and competences which will improve the chance of future project success. Project: This unit provides you with the opportunity to conduct a business-related project, which will be of demonstrable benefit to an organisation (or society), in terms of its ability to perform effectively in the contemporary business environment. People Management & Development: This unit aims to provide a critical understanding of the main issues and themes in people resourcing and development. Entrepreneurship & Business Ventures: You'll discover how to become an effective entrepreneur by looking at business and personal skills needed to start a business and critical factors in the survival of start-ups and reasons for failure. Managing Innovation: You'll get the opportunity to develop skills in managing different context of innovation in the organisational environment. Principles of Consultancy: Those studying the unit will acquire a set of competencies related to knowledge transfer, managing client relationships and operating within specific regulatory and ethical frameworks and consulting cycles. Strategic Human Resource Management: The purpose of the unit is to provide knowledge and understanding of the strategic role of human resource management in organisations and provide a platform for critical evaluation of that role. Strategic Marketing Management: You'll develop skills in strategically managing the key elements of marketing, together with the ability to think critically about real world marketing scenarios and use market and other information to make informed decisions. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Contact hours We advise that the expected workload per unit of study is 200 hours, that is 13 hours per week over 15 weeks. 68% of the course is assessed by coursework. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) International Business & Management. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance. All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.