BA (Hons) Marketing
Bachelor's degree
In High Wycombe
Description
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Type
Bachelor's degree
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Location
High wycombe
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Duration
3 Years
In a rapidly changing world, driven by the evolving power of technology and shifts in consumer habits and business practices, marketing is critical to the success of all types of organisation, in both the private and public sectors, at both a local and global level. Using the teaching team’s extensive industry and professional connections, this course reflects this new and dynamic marketing landscape, covering everything from understanding the consumer to the latest developments in the role of digital technology in modern marketing.
Facilities
Location
Start date
Start date
About this course
The course will help you to develop the vital skills and knowledge you need to work in teams. This will be done by group projects and assignments, including live briefs from real clients. In addition you will have the opportunity to attend industry guest speaker lectures, and visit to major clients, research agencies and other marketing specialist organisations. Over the entire course you will have the opportunity to acquire skills in leadership and management whilst understanding how marketing operates alongside of other business disciplines at both an operational and strategic level.
Nationally, 82.5% of marketing graduates are employed after completion of their degree, according to statistics from Graduate Prospects published in November 2017.
Marketing is a core element of all organisations and so opportunities exist across all industry sectors - private, public and voluntary. These can range from the financial, consumer, automotive and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.
Specialist marketing, advertising and PR agencies also offer potential employment opportunities for marketing graduates.
Previous students have gone on to work for a range of companies such as Amazon, Johnson and Johnson, Adidas, Ernest & Young, and McLaren Automotive, as well going on to set up and run their own successful businesses and marketing agencies.
A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
Reviews
Subjects
- Teaching
- Marketing
- Technology
- Global Business
- Consumer Psychology
- Marketing Communications
- Organisational Behaviour
- Consulting
- Strategic Marketing
- Business Economics
- Customer Experience
Course programme
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules- Global Business environment
- Graduate Challenge
- Consumer Psychology
- Principles of Marketing
- Marketing Communications
- Organisational Behaviour
- Career Viewpoint
- Data Insight for Business Decisions
- Business Consulting
- Strategic Marketing
- Contemporary Business Economics
- Enterprise and Entrepreneurship
- Consulting in practice
- Operations and Service Management
- Digital Business and New Technologies
- Customer Experience
- Research Methods
- Strategic Agility
- International Marketing Management
- Consumer Brand Relationship
- Managing & Developing Innovation and Creativity
- Change Management and organisation Development (optional)
- IMC Strategy and Planning (optional)
- Dissertation (optional)
- Consultancy Project (optional)
Additional information
Full Time Home and EU, February 2020: £9,250 per year
Full Time International, February 2020: £12,000 per year
BA (Hons) Marketing