BA (Hons) Marketing

This programme prepares you for careers in marketing management, product or brand management or to be inspired to set up your own venture. Students may also consider entering specialisms such as social media marketing, marketing data analysis, market research or marketing insights.

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

Our graduates are well prepared for a wide range of marketing-related jobs in general marketing, communications, branding, sales, market research, business development and new product development.

GCSE: Grade 4/C in English Language and Mathematics

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

Study for a Chartered Institute of Marketing Qualification
Students taking BA Marketing degrees are eligible to study for the Chartered Institute of Marketing qualifications whilst at university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.

Why choose this course?
Are you looking to explore the latest in contemporary marketing strategy and techniques, with a focus on employability and entrepreneurship? If so, this newly updated course is the one for you.

You’ll gain valuable digital skills in content creation alongside practical industry experience through live projects, industry speakers, events and employability modules. You’ll benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.

This programme will give you the knowledge and understanding necessary for a career in marketing management, product management, service delivery, or marketing insight. Plus, you’ll gain the practical skills essential for an increasingly digital landscape. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability.

There’s a strong emphasis on data analysis and entrepreneurship. Maybe we’ll inspire you to set up your own company? Or maybe you already have an idea that just needs a push to get it off the ground? If so, you could enter our ‘Flare Ignite’ competition. Each year, this project offers budding entrepreneurs training and support and prize money too (to the winning pitch), to help make ideas a reality.