BA (Hons) Marketing with Foundation Year

This module map provides a list of the modules that make up your course.

Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.

Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.

The modules available on this course are as follows:

• Preparing for Success: Knowledge and Creativity
• Preparing for Success: Self Development and Responsibility
• Inquiry Based Learning
• Introduction to Business Studies

• Global Business environment
• Graduate Challenge
• Consumer Psychology
• Principles of Marketing
• Marketing Communications
• Organisational Behaviour
• Career Viewpoint
• Data Insight for Business Decisions

• Business Consulting
• Strategic Marketing
• Contemporary Business Economics
• Enterprise and Entrepreneurship
• Consulting in practice
• Operations and Service Management
• Digital Business and New Technologies
• Customer Experience

• Research Methods
• Strategic Agility
• International Marketing Management
• Consumer Brand Relationship
• Managing & Developing Innovation and Creativity
• Change Management and organisation Development (optional)
• IMC Strategy and Planning (optional)
• Dissertation (optional)
• Consultancy Project (optional)