BA (Hons) Sport Marketing
Bachelor's degree
In High Wycombe
Description
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Type
Bachelor's degree
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Location
High wycombe
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Duration
3 Years
During this course you’ll delve into the diverse world of sports marketing. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements. Learn how to navigate intellectual property issues and discover how to align businesses with target audiences. We’re looking for critical thinkers with a strong interest in sport, marketing and media. We’ll cover this dynamic industry and give you the skills needed to enter it once you graduate.
Facilities
Location
Start date
Start date
About this course
As a graduate, there are opportunities for marketers in a wide range of goods and service organisations. You could choose to specialise in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research or business development.
Graduates on this degree who choose to complete a Chartered Institute of Marketing (CIM) course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM
A typical offer will be a UCAS Tariff score of 80. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
Reviews
Subjects
- Media
- Sport business
- Business Decisions
- People Management
- Decision Making
- Digital Marketing
- Research
- Sports Management
- Marketing Management
- Dissertation
Course programme
This module map provides a list of the modules that make up your course.
Each module is worth a specified number of credits (typically either 15 or 30 credits for undergraduate courses). Compulsory (or ‘core’) modules cover key subject knowledge, while ‘option’ modules enable you to develop your own interests. For a full-time course you must take modules worth a total of 120 credits at each level of the course. The number of option modules you can take depends on the number of compulsory modules at each level. You can find more information about how your course is structured via the Academic Advice pages.
Our teaching is informed by research and employer requirements, and modules change periodically to reflect developments in the subject area. In addition, where we have insufficient numbers of students interested in an option module, this may not be offered. If an option module does not run, we will advise you as soon as possible and help you choose an alternative module.
The modules available on this course are as follows:
Year 1 Modules- The Sport Business
- Sport and Society
- Sport Marketing Principles
- Data Insight for Business Decisions
- Introduction to People Management
- Financial Decision Making
- Principles of Marketing
- Digital Marketing
- Sport Broadcasting and Media
- Research in Sport and Exercise
- Sport Sponsorship and Events
- Measuring Campaign Effectiveness
- Sport Commerce and Regulation
- Strategic Sports Management & Finance
- Research Dissertation
- International Marketing Management
Additional information
Full Time Home and EU, February 2020: £9,250 per year
Full Time International, February 2020: £12,000 per year
BA (Hons) Sport Marketing