BA (Hons) Tourism and Marketing Management with Sandwich Placement

Module: 4MK012

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment. Activities will provide students with the opportunity to understand the marketing concepts an organisation will need to use in order to compete in today's dynamic market place. This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the sessions and through independent academic research.

Module: 4LI016

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module aims to introduce tourism students to the range of theories and concepts in sociology, culture and planning as they relate to tourism and tourism destinations. The module will focus on how tourism can engender a sense of placemaking and identity formation through regeneration and creative practices.

Module: 4LI015

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This is an introductory module to tourism and the tourism industry. It provides an overview of the basic concepts and principles of tourism as an industry and subject of study. The module draws upon the multidisciplinary nature of tourism exploring and applying perspectives from history, geography, psychology, business and economics.

Module: 4MK010

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

Website Development and Design will examine the creation and management of a website, as well monitoring and measuring its performance. This includes measurement of digital marketing activities such as Search engine Optimisation (SEO), Keyword analysis, Marketing Mix, Competitor Analysis, developing a buyer persona, Social Media Integration, Email Marketing, Online Advertisements and Key performance indicators (KPIs). Students will gain practical experience of using the latest techniques for measuring and analysing digital performance.

Module: 5LI019

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The module provides an analysis of marketing and management in tourism destinations. The module explores the role of marketing in destination development and draws upon challenges facing destination marketing/management organisations (DMOs) in analysing increasingly complex tourism market structures and external trends. The researching and selecting of marketing opportunities and threats will be investigated. Specific treatment will be given to the analysis of creative marketing aspects including destination product development, positioning, image generation and branding. The module will also examine different tourism planning approaches and discuss their role within the context of destination development.

Module: 5MK015

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

Todays contemporary market spaces are highly competitive and turbulent. It is important that organisations are creative and adopt an innovative approach to marketing, in order to maximise their competitiveness and enhance their capabilities. This module develops an understanding as to what drives innovation and disruption across a range of industries, and the relationship between marketing and innovation. This module will develop your communication and practical skills to cultivate and implement marketing innovations, and develop capabilities. You will explore online and offline tools to support specific innovations

Module: 5MK016

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will provide the student with understanding market research methods and analysis of data and evaluation of information relevant to Marketing planning and financial decisions. It will provide the student with an understanding of the complexities of a Marketing plan and steps taken in developing a plan for a range of business organisations. The module will develop students understandings of the processes and methods used in pricing, monitoring, implementing, and controlling a Marketing plan.

Module: 5LI021

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will introduce students to contemporary research topics in Leisure through a lens of research approaches. The module is designed to flexibly incorporate emerging concepts and context in leisure research. The contemporary themes within the module will explore a variety of academic debates and industry issues at local, national and international levels.

Module: 5BU005

Credits: 40

Period: 3

Type: Core

Locations: Wolverhampton City Campus

This module represents an opportunity for students to apply and develop, through work experience, the skills and knowledge they have gained on their course. This module involves a year long placement in a business related area, supported by a workplace mentor and UWBS Employability and Placement Unit (EPU). The year-long placement provides students with the opportunity to gain experience of graduate level work. In this way students can gain a second, world-recognised qualification with no extra work. Employers are very keen to employ graduates who have already had work experience as part of their course and this contributes to a student’s unique selling point.

Module: 6LI031

Credits: 30

Period: 4

Type: Core

Locations: Wolverhampton City Campus

Tourism is impacted upon by a number of external factors and events including terrorism, war, financial crisis, pandemics and natural disasters. Furthermore, the economic, social and environmental impacts of tourism results in destinations needing to develop sustainable strategies that consider tourisms resulting impact. The module critically explores strategy and management plans for ensuring long term sustainability and resilience in destinations.

Module: 6LI027

Credits: 30

Period: 4

Type: Core

Locations: Wolverhampton City Campus

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Tourism can both influence and be influenced by a number of external market trends