BA (Hons) Tourism Management with Sandwich Placement

Module: 5LI014

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module builds on the breadth of learning accrued at Level Four to offer an understanding of the scope and nature of business travel and tourism. The module has a focus on the operational management of business tourism in the meeting, incentive, convention and exhibition (MICE) sector. Students would be able to undertake a critical analysis on the UK's business visits and events strategy. The knowledge gained from this module will equip students to develop their insights into destination related topics in their final year of their tourism studies.

Module: 5LI005

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to facilitate students to further develop a range of employability skills that will enable them to perform effectively in their work, academic and professional life by developing a deeper understanding of the world of work. Specific skills to be acquired will be in the area of people and financial management, thus enhancing employability.

Module: 5BE001

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module identifies creativity as the foundation of enterprise learning and all enterprise activities. Creative thinking and applied creative behaviour is the first important step in all new undertakings, the module explores various interpretations and theories about creativity, providing you with creative skills that will be applied in practice. Innovation is at the heart of ensuring business success and long term prosperity. The module explores the linkages between creative processes and how these result in applications of innovation; how technology is widely used as a driver for innovation and how global economies and markets respond to innovation. Understanding the talents, techniques and temperament employed by entrepreneurs will be the foundation for understanding the process of creativity and innovation.

Module: 5HR002

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aims of the module are four fold: 1. Within a theoretical framework to develop an understanding of and can explain the need to manage self before embarking on the management of others, and how, to identify and select tools to better manage self. 2. To gain an appreciation and understanding of theoretical constructs of managing and leading others. To explore, to explain and select which approaches should be used in the management of others. 3. To assess the impact of how individual perceptions, beliefs and also factors outside the managers control can impact upon the management of others and is able to explain how others respond to being managed or led. 4. Students will be able to identify the fundamentals of change in a business environment and apply tools of change management to case studies

Module: 5LI011

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The module provides students with the opportunity to understand the main concepts and methods associated with leisure research. The module is designed to flexibly incorporate emerging concepts and context in leisure research. The contemporary themes within the module will explore a variety of academic debates and industry issues at the local, national and international levels.The module encourages students to embrace and engage with empirical research and debates in high impact journals and industry gazettes.

Module: 5LI018

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to develop students understanding of services marketing theories& nbsp;and their applications in the real world.& nbsp;It will provide the student with an understanding of the complexities associated with defining and measuring relevant concepts& nbsp;and the steps taken in the process of developing a service provision& nbsp;in& nbsp;both the public and private sector contexts.& nbsp;The module will& nbsp;allow students to gain knowledge and understanding of& nbsp;services marketing tools and frameworks of analysis applied to real world situations. Students should become aware of relevant academic and other sources of best practice in the field of Services Marketing.

Module: 5BU005

Credits: 40

Period: 3

Type: Core

Locations: Wolverhampton City Campus

This module represents an opportunity for students to apply and develop, through work experience, the skills and knowledge they have gained on their course. This module involves a year long placement in a business related area, supported by a workplace mentor and UWBS Employability and Placement Unit (EPU). The year-long placement provides students with the opportunity to gain experience of graduate level work. In this way students can gain a second, world-recognised qualification with no extra work. Employers are very keen to employ graduates who have already had work experience as part of their course and this contributes to a student’s unique selling point.

Module: 6BU011

Credits: 20

Period: 4

Type: Core

Locations: Wolverhampton City Campus

The Business Research Methods module is designed to equip students with the necessary knowledge and skills to undertake research at undergraduate level. This module will support students in their development of a range of skills to facilitate independent research-based learning and the interpretation of research findings. There is a 36 hours of scheduled teaching in class with an additional 12 hours of asynchronous activity. It will provide a vehicle for the students to demonstrate a range of both intellectual and practical skills, which will prove vital for future career development. The students will produce a research proposal that assess all the learning outcomes.

Module: 6LI020

Credits: 20

Period: 4

Type: Core

Locations: Wolverhampton City Campus

The main aim of this module is to develop a deep understanding of the concept of marketing management in making marketing management decisions in the context of destinations. Specifically, the module explores the challenges facing Destination Marketing or Management Organisations (DMOs) in analysing increasingly complex tourism market structures and consumer behaviour. It also emphasizes the role and importance of strategic thinking for the management of tourism. The module will also examine various tourism planning approaches and discuss the role of tourism planning within the context of destination development. A structured approach is adopted in the development of strategic and sustainable marketing plans. Issues covered include the researching and selecting of marketing opportunities and threats. Specific treatment is given to the analysis of creative aspects, such as positioning and image generation, whilst the significance of branding in destination marketing is addressed at a local, regional and national level. A largely practical perspective is adopted.

Module: 6BU013

Credits: 20

Period: 4

Type: Core

Locations: Wolverhampton City Campus

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This final year module requires the completion of an original independent research project of 8000 words in length. We do of course recognise that there are times when students may need to exceed the word limit, depending on the nature and scope of their project ketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module...