Bachelor of Arts (BA) - Communications & Media Technologies

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
Generate interactive content for websites, social media and mobile devices
Format and distribute content across all major media platforms
Conceptual Thinking

Identify, gather, assess, record, and research relevant information for a story
Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process
Discuss and analyze media trends
Develop unique, original story ideas
Written and Oral Communication

Develop scripts, features, articles and other written content for media coverage in various platforms
Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing
Visual Communication

Rapidly visualize story ideas in the pre-production and production stage
Apply basic design principles to various types of video, print, and interactive media

BA Communications & Media Technologies Degree Requirements

Minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or 108 Composition for the Artist
Minimum 2.0 GPA and the following general education requirements:
1 Written Communication: Composition
1 Written Communication: Critical Thinking
1 Written Communication: Context & Style
1 Historical Awareness
1 Quantitative Literacy
1 Cultural Ideas & Influences
1 Employment Communications & Practices