Bachelor of Arts in Business Communication

Graduates of the BABC program will be able to:
Use communication theories to assess basic issues in cultural contexts
Critique communication media influence on audience perceptions of issues, events, products and services.
Evaluate the effectiveness and integration of all types of media and communications.
Demonstrate communication-oriented research and information seeking strategies.
Create ethically and legally sound content for a variety of forms of media and markets.
Integrate media and content to communicate persuasively to specific audiences.
Apply communication methods to business problems and contexts.
Demonstrate critical thinking and reflection skills in course deliverables.
Work productively in a collaborative environment.

UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)
OR

Twenty-one (21) years of age or older and out of high school for at least two years, and
Documented success through academic, professional or volunteer activities

The BABC program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.

Lectures and class discussions
Studying academic literature
Analysis of case studies
Practical team tasks