Bachelor of Arts in MICE Economics and Management
Bachelor's degree
In Changning (China)
Description
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Type
Bachelor's degree
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Location
Changning (China)
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Duration
Flexible
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Start date
Different dates available
The overriding aim of this program is to provide basic knowledge and theories of MICE Economics and Management to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertise.
Facilities
Location
Start date
Start date
About this course
Employment: exhibition planning company, destination management company, culture media company, event planning company, marketing section of enterprise
Reviews
Subjects
- Financial Management
- Economics2
2 students say they acquired this skill
- Exhibition
- Service Management
- Cross-cultural management
- Relationship Management
- Planning Management
- Exhibition tourism
- Exhibition marketing and planning
- Financial Management Software
Course programme
Financial management; Exhibition tourism; Exhibition economics; Exhibition regulation; Exhibition management introduction (2) Cross-cultural management; Introduction to tourism; Company event management; Exhibition display design and practice; Service management; Exhibition reception management; Public relationship; Large-scale activity organizational management and marketing; Exhibition customer relationship management; Exhibition marketing and planning; Exhibition project management; Exhibition venue management; Exhibition planning management
Practice and Experience Required Courses
Business decision-making system; Information Retrieval ; Network theory and foundation; Enterprise Financial Management Software; LOTUS; Web production technology; Project management; E-commerce simulation
Bachelor of Arts in MICE Economics and Management
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