Bachelor of Business Administration

As the world moves towards a competitive knowledge economy, businesses need graduates who understand how productivity depends on deriving value from intangible assets. Our strong links with the business world ensure that we provide market-orientated modules with a constant reflection of market forces.

The Milpark Education School of Commerce BBA seeks to develop graduates’ business acumen and management capabilities through systematically building up knowledge in key business areas. Students will understand the entrepreneurial process and the role of entrepreneurship in business and economic development, and acquiring business education and learning skills that will enable them to pursue various management and administrative roles.

The Milpark Education School of Commerce BBA provides a combined focus on human resource management, marketing and business management, preparing graduates for a broad range of jobs. Career opportunities include positions in various sectors:

• Human Resource Management
• Marketing
• Retail Management
• Public Sector Administration
• Advertising Management
• Digital Marketing
• Analyst roles
• Entrepreneur

Year 1

• Induction to Business Studies
• Introduction to Business Management
• Principles of Microeconomics
• End User Computing
• Business Communication

• Human Resources Management 1
• Business Law
• Marketing Management Practice
• Economics 1B
• Principles of Accounting

Year 2

• Business Management 2A
• Marketing Mix, Branding & Advertising
• Sales Management
• Financial Management

• Business Management
• Digital Marketing
• Workplace Relations
• Project Management

Year 3

• Business Management
• Services Marketing, Consumer

Behaviour & Relationship Marketing

• Human Resource Management 3
• Entrepreneurship

• Business Management 3B
• Business Management 3C
• Business Research Methods