Bachelor of Business Administration

Course Content

All of UNYP’s Business Administration programs are designed to provide a well-rounded, in-depth core education in international business (marketing, management, finance, accounting, economics and law). Our electives allow you to deepen your interests in a variety of subject areas such as integrated marketing communications, mass media, international relations, economics, finance and accounting, literature, psychology, and many more.

Examples of core courses in the Business Administration program:

• Microeconomics
• Principles of Management
• Computers and Applications
• College Algebra
• Calculus
• Macroeconomics
• Principles of Marketing
• Financial Accounting
• Statistics I
• Human Resources Management
• Managerial Accounting
• Reason & Argument
• Project Management
• Organizational Behavior
• Corporate Finance
• Principles of Ethics
• Operations Management
• Information Management
• Statistics II
• Legal Environment of Business
• Cross-Cultural Management
• International Trade & Finance
• Comparative International Business Law
• Business Government and Society
• Business Policy & Strategic Management
• Investment Analysis & Portfolio Management
• International Law
• Business & Sustainability

Examples of elective courses in the Business Administration program:

• Professional Development
• Public Speaking
• Economic Policies of the EU
• Business Strategy
• International Business
• International Money & Banking
• International Politics
• International Marketing Strategies
• Social Media Marketing
• Consumer Behavior
• E-Commerce and Marketing Technologies
• Taxation
• Hedge Funds & Private Equity
• Knowledge Management
• Sales and Sales Management
• Advanced Marketing
• Business Planning
• Intercultural Communication
• Introduction to Advertising
• Special Topics in Finance
• Viral and Guerilla Marketing
• Public Relations Principles
• Risk Management
• Mediation
• Motivation & Emotion
• Workforce Motivation
• Social and Economic Aspects of Globalization

Examples of general education elective courses in the Business Administration program:

• General Psychology
• Intro to Sociology
• American Government & Politics
• United States History (Since 1865)
• U.S. History and Civil Rights
• Art & Architecture of Prague
• Art of the Western World
• Digital Photography
• Introduction to Drawing & Design
• Media & Society
• Great Books
• Introduction to Literature
• Intro to Philosophy
• The Novel
• African Politics and Society
• Third World Ethnic Conflict
• World Geography
• World History
• Classics of Political Theory
• Economic History of the West
• Modern Europe
• Environmental Crisis & Global Sustainability
• Human Biology