Bachelor of Business Administration (Marketing)

Bachelor's degree

In London

£ 11,700 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

The program is designed to prepare undergraduate students for entry-level career positions in international business management. Suitable for: The BBA candidate must have Grade 13 under the North American system of education or 5 'O' Level with grade 'C' or better with 2 'A' level education under the British system. Other equivalents are also accepted.

Facilities

Location

Start date

London
See map
Royal Arsenal Gatehouse, Beresford Square, SE18 6AR

Start date

On request

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Course programme

Bachelor of Business Administration (Marketing) Marketing is a major force in the daily operations of all businesses. Products must be effectively marketed to create the need for all other support functions. IUA's high-quality Marketing degree major program focuses on domestic as well as international marketing and provides students with the background needed to be competitors in the job market of the future.
1. General Curriculum - 63 credits English and Humanities ( 18 )

  • ENG-101 English Composition I (3)
  • ENG-102 English Composition II (3)
  • ENG-110 Business Communication and English Language Skills (3)
  • PHI-101 Introduction to Philosophy (3)

International Languages/Environment ( 6 )

  • INS-32I Cultural and Social Environment: European Union (3)
  • SPN-254 Spanish I (3)
  • OR
  • FRN-258 French I (3)

Social Sciences ( 18 )

  • ECO-272 Microeconomics (3)
  • ECO-274 Macroeconomics (3)
  • ECO-276 Money and Banking (3)
  • HIS-278 Historical Perspectives of the World Economies (3)
  • HIS-127 Religions of the World (3)
  • GOV-280 Contemporary Political and Economic Systems (3)

Behavioral Sciences ( 12 )

  • BEH-221 Introduction to Behavioral Science (3)
  • BEH-222 Humanistic Psychology and Personal Growth (3)
  • BEH-223 Group Dynamics and Problem Solving (3)
  • BEH-123 Social Change and Cultural Values (3)

Mathematics And Natural Science ( 9 )

  • MAT-105 Applied Mathematics of Business (3)
  • MAT-312 Advanced Business Statistics (3)
  • SCI-262 General Biology (3)
  • OR
  • SCI-270 Science, Technology and Quality of Life (3)

2. Common Body of Knowledge - 33 credits

  • ACC-301 Financial Accounting (3)
  • MGT-311 Quantitative Methods for Decision-Making (3)
  • MGT-340 Organization Theory and Behavior (3)
  • MGT-350 Political, Legal, and Ethical Issues in Business (3)
  • MGT-485 Business Policy (3)
  • MKT-502 Marketing Management (3)

3. Major - 30 credits Marketing ( 30 )

  • MKT-322 Advertising and Sales Promotion (3)
  • MKT-412 Marketing Research and Intelligence (3)
  • MKT-417 Consumer Behavior (3)
  • MKT-420 Public Relations (3)
  • MKT-470 Strategic Issues in Marketing (3)

And one Elective course. Select an upper division (300-or 400-level) course from the following main areas: Accounting, Behavioral Science, Finance, Information Systems, International Business, International Studies, Management or Marketing.
The purpose of the business plan is to determine the feasibility of establishing a company or product in either the United States/United Kingdom or the student's home country. The business plan outlines a strategy in which contracts are negotiated with American / British businesses, international companies, financial institutions and other organizations to give students a better understanding of business practices. The business plan, like a thesis, is student initiated. Unlike the other academic courses at IUA, the bulk of the responsibility for completion of the project lies with the student. The business plan advisor is available as both a sounding board and a resource person, but the care required to develop, implement and complete the business plan is the student's responsibility.

As in other programs, application fee for the AA and BBA programs is £150 for international students and £100 for local students. This application fee is mandatory and non refundable but is deducted from the full tuition fee once the student has paid the enrolment fee and started the program. The current tuition fee (which has been maintained at this level for the last 10 years) for the AA and BBA programs is £3900 per year (which may vary later) and may be paid by installment.

Bachelor of Business Administration (Marketing)

£ 11,700 + VAT