Bachelor of Business (Advertising)

Bachelor's degree

In Brisbane (Australia)

£ 5,457.98 + VAT

*Indicative price

Original amount in AUD:

$ 10,600

Description

  • Type

    Bachelor's degree

  • Location

    Brisbane (Australia)

  • Start date

    Different dates available

Details
Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.
Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative...

Facilities

Location

Start date

Brisbane (Australia)
See map

Start date

Different dates availableEnrolment now open

About this course

Entry requirements

Guide to entry cut-offs

OP
8


Rank
84


Don't have an OP or rank?




Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
English
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
More about assumed knowledge


Did you get an OP 1-5?
If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.

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Subjects

  • Advertising
  • Industry
  • Marketing
  • Media
  • Public Relations
  • Public
  • Planning
  • Advertising and Marketing
  • Options
  • Copywriting

Course programme

Units Download course structures and unit outlines for Bachelor of Business (Advertising) Advertising major units Consumer behaviour Marketing and audience research Advertising theory and practice Advertising copywriting Media planning Advertising management Digital portfolio Advertising campaigns Recommended complementary study areas Second major and minor options Marketing Public relations Integrated marketing communication Management International business Language Additional minor options Sales Tourism and entertainment marketing  All course structures Advertising (Full-time Semester 1 Entry)Advertising (Full-time Semester 2 Entry)Advertising (Part-time Semester 1 Entry)Advertising (Part-time Semester 2 Entry)Bachelor of Business Second Major OptionsBachelor of Business Minor OptionsUniversity Wide Minor OptionsAdvertising Unit SetsLanguage Options

Bachelor of Business (Advertising)

£ 5,457.98 + VAT

*Indicative price

Original amount in AUD:

$ 10,600