Bachelor of Business (Advertising)
Bachelor's degree
In Brisbane (Australia)
*Indicative price
Original amount in AUD:
$ 10,600
Description
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Type
Bachelor's degree
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Location
Brisbane (Australia)
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Start date
Different dates available
Details
Why choose this course?
QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.
In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.
You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.
Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.
Real-world learning
The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.
Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.
AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.
In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative...
Facilities
Location
Start date
Start date
About this course
Entry requirements
Guide to entry cut-offs
OP
8
Rank
84
Don't have an OP or rank?
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
English
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
More about assumed knowledge
Did you get an OP 1-5?
If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.
Reviews
Subjects
- Advertising
- Industry
- Marketing
- Media
- Public Relations
- Public
- Planning
- Advertising and Marketing
- Options
- Copywriting
Course programme
Bachelor of Business (Advertising)
*Indicative price
Original amount in AUD:
$ 10,600