Bachelor of Business (Marketing)
Bachelor's degree
In Brisbane (Australia)
*Indicative price
Original amount in AUD:
$ 10,600
Description
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Type
Bachelor's degree
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Location
Brisbane (Australia)
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Start date
Different dates available
Details
Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.
Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.
Why choose this course?
You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.
You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.
You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.
Real-world learning
QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international...
Facilities
Location
Start date
Start date
About this course
Entry requirements
Guide to entry cut-offs
OP
Gardens Point 8
Caboolture 15
Rank
Gardens Point 84
Caboolture 67
Don't have an OP or rank?
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
Maths A, B or C English
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
More about assumed knowledge
Did you get an OP 1-5?
If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.
Reviews
Subjects
- Marketing
- Full Time
- International
- Communication Training
- Business Marketing
- Market
- Industry
- Options
- Consumer Behaviour
- Services marketing
Course programme
Bachelor of Business (Marketing)
*Indicative price
Original amount in AUD:
$ 10,600