Bachelor of Communication & Media

Course Content

The first two years of the study program are intended to give you a comprehensive overview of the fascinating and ubiquitous areas of communication and media. From intrapersonal to mass, you will become familiar with the true character of communication and media, and see how it is at the very heart of everything we do.

In your third year, you will have the opportunity to choose and study a number of courses in three main areas that emphasize the development of practical skills: media writing, public relations and advertising. These areas serve to combine the theoretical with the applied, and provide students with solid professional grounding in professional theory and practice, thereby preparing them for the workplace.

You can tailor your own academic experience to fit your professional needs, and can choose from an array of different electives from Social Media Marketing to Sociolinguistics - the choice is yours. You can even earn a certificate in distinct areas such as Marketing, Psychology, International Politics, etc. to get more out of your education and expand your knowledge. Click here for a complete list of UNYP certificates.

Core courses:

• Media and Society
• Interpersonal Communication
• Intercultural Communication
• Public Relations Principles
• Introduction to Advertising
• Global Communication
• Organizational Communication
• Political Communication
• Media Law & Ethics

Elective courses:

• Mediation and Conflict Management
• Advertising Strategies
• Information Management
• Marketing
• Social Psychology
• Visual Culture
• Social Media Marketing
• Cinema and Society

And More!