Bachelor of Fashion Marketing and Enterprise
Bachelor's degree
In Brisbane, Sydney and Melbourne (Australia)
*Indicative price
Original amount in USD:
$ 3,270
Description
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Type
Bachelor's degree
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Location
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Duration
3 Years
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
Facilities
Location
Start date
Start date
Start date
Start date
About this course
Distinguish between ethical and unethical marketing and enterprise management practices.
Understand and explain the fashion industry’s impact on local and global communities.
Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
Independently and creatively solve unpredictable and/or complex marketing and management problems.
Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.
Career paths
Brand Manager
Digital Manager
Marketing Manager
Product Development
Fashion Buyer
Merchandise Planner
Entrepreneur
Why study with us?
As the country’s fastest-growing university, Torrens University Australia brings a fresh approach to higher education. With employability at the centre of everything we do, we offer industry-relevant courses taught by leading experts. Our flexible study options, personalised approach and partnership placements will help you find a career you love.
Reviews
Subjects
- Design
- Fashion Marketing
- Marketing
- Marketing Management
- Fashion Management
- Industry
- Digital Marketing
Course programme
Year 1
3 Core subjects and 5 specialised subjects
- Design Context | DCX101
- Digital Design Foundations | DGDDD100
- Marketing Fundamentals | MKT101A
- Design Studio 1 | DSO102
- Fashion Concepts | FA113A
- Introduction to Entrepreneurship | ENT101
- Design Studio 2 | DSO103
- Customer Experience Management | BIZ104
3 Core subjects and 5 specialised subjects
- Design Studio 3 | DSO201
- Digital Marketing and Communications | MKG203
- Future Fashion Retail | FA213A
- Problem Based Learning Studio | PBL202
- Fashion and Social Media | FA204A
- Enterprise Management Systems | FA208A
- Discover, Define, Develop, Deliver | DDD203
- Market and Audience Research | MKT202A
2 core subjects, 4 specialised subjects and 1 elective subject
- Social Enterprise | SEN301
- Fashion Marketing and Brand Development | FA303A
- Outsourcing Practice | FA315A
- Work Integrated Learning | WIL302
- Fashion Buying and Merchandise Planning | FA304A
- Double Capstone | BDC304
Electives
Electives available to students may be chosen from the elective bank below. Choose 1 elective:
- Organisational Creativity and Innovation | BIZ301
- Brand and Product Management | MKT304A
- Lean Business Start-up | ENT301
Additional information
Bachelor of Fashion Marketing and Enterprise
*Indicative price
Original amount in USD:
$ 3,270