Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing

American InterContinental University

Bachelor's degree

In London

Price on request

The best Fashion Design courses

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    Flexible

AIU offers a professionally-focused fashion marketing degree through our BFA in Fashion Design and Marketing program with a specialization in Fashion Marketing at our Atlanta campus. The fashion marketing program is designed to challenge you to become an innovative, visionary marketer with an understanding of fashion marketing and confident communication skills.
The AIU Fashion Marketing degree program combines the required General Education courses that can provide a liberal arts foundation with specialized coursework designed to provide a professional education in the diverse and creative field of fashion marketing. Particular emphasis is placed on retailing, promotion, trend, styling, and product development.

Facilities

Location

Start date

London
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110 Marylebone High Street, W1U 4R

Start date

On request

About this course

Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently
Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements
Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline
Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines
Critically evaluate and articulate your understanding of your own and others’ work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion

You have the opportunity to develop the ability to work autonomously on a wide range of fashion marketing promotions.

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Subjects

  • Fashion Marketing
  • Design
  • Marketing
  • 3D
  • Communication Training
  • Contextual Studies
  • Mathematics
  • Environmental Science
  • Life Science
  • Sociology

Course programme

General Education
  • English Composition I
  • English Composition II
  • Historical & Contextual Studies
  • General College Mathematics
  • Cells, Clones, Clots and Cocaine: The Secrets of Life Science
  • Environmental Science
  • Aspects of Psychology
  • Sociology
  • Academic and Professional Success
  • Technology and Information Literacy
  • Interpersonal Communication
  • General Education Electives (1)

General Electives
  • General Elective
  • Internship/General Elective

Lower Division Core
  • Design Process
  • Drawing and Design Principles
  • Marketing for Fashion
  • The Fashion Cycle
  • Fashion Portfolio I
  • Sewing Techniques

Upper Division Core
  • Creative Drape
  • Fashion Trends
  • Womenswear I
  • 3D Form III
  • Computer Applications for Fashion
  • Textiles
  • Final Fashion Portfolio

Fashion Marketing
  • 3D Form I
  • 3D Form II
  • Promoting Fashion
  • Targeting Customers
  • Fashion Product Development
  • Fashion Branding
  • Media & PR
  • Fashion Buying
  • CAD for Fashion Marketing
  • CAD for Fashion II
  • Professional Development
  • Styling Fashion
  • Visual Merchandising
  • Final Fashion Marketing Project I
Fashion Marketing Classes Overview

In this specialized fashion marketing degree curriculum, study the fashion industry and how consumer needs and characteristics affect areas such as production, management, sourcing, marketing, and merchandising. The fashion marketing major's objective is to learn what it takes to be a creative, design-focused, fashion marketing professional, with a basic knowledge of fashion design and construction. Coursework is structured to help you acquire focused knowledge and skillsets common in the field of fashion marketing. For example:

Targeting Customers: Study consumer buyer behavior, analyzing its relationship to how consumers purchase fashion products and brands.

Fashion Branding: Explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a “desirability factor” for potential consumers.

Fashion Trends: Explore how to identify, track and analyze trends in the areas of business and fashion with respect to merchandise and assortment planning.

See related categories

Bachelor of Fine Arts (BFA) in Fashion Design and Marketing with a Specialization in Fashion Marketing

Price on request

The best Fashion Design courses

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See all