Basic Social Media Marketing

Understand core social media marketing principles
Identify major social media platforms and their uses
Learn how to plan and schedule social media content
Understand audience engagement and targeting basics
Analyse performance using social media insights
Support brand visibility through consistent messaging

The Basic Social Media Marketing course is intended for individuals who want to develop a strong understanding of social media marketing from the ground up. It is suitable for beginners with little or no prior experience, as well as those seeking to refresh their existing knowledge.

This course is ideal for aspiring digital marketers, small business owners, entrepreneurs, freelancers, and content creators who want to use social media more effectively. It is also well suited to professionals working in administration, customer service, sales, or marketing roles who wish to broaden their skill set and improve their online communication strategies.

Learners interested in personal branding, online business growth, or supporting organisational marketing efforts will also benefit. The course is accessible, flexible, and designed to fit around work or study commitments, making it suitable for a wide range of learners seeking practical, career-focused digital skills.

There are no formal entry requirements for this course, making it accessible to a wide range of learners. The Basic Social Media Marketing course is suitable for learners aged 16 and above who are interested in developing digital marketing knowledge.

A good standard of English is recommended to understand course materials and assessments effectively. Basic numeracy and IT skills are also advised, as learners will be working with online platforms and digital content. No previous marketing experience is required, and all learning is delivered in a clear, structured, and supportive format.

Upon successful completion of the Basic Social Media Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced learning that allows learners to study at their own convenience from any location. The content is designed by subject specialists to ensure relevance, clarity, and alignment with current digital marketing practices.

The Basic Social Media Marketing course focuses on practical, career-focused outcomes that can be applied across industries. Learners gain transferable skills that enhance employability and strengthen a professional CV. Clear structure, accessible content, and real-world relevance make this course an excellent choice for building confidence in social media marketing while balancing personal or professional commitments.

Yes, this course is specifically designed for beginners. It introduces social media marketing concepts in a clear and structured way, making it accessible to learners with no prior marketing background. Each topic builds gradually, ensuring learners can follow the content confidently while developing essential knowledge step by step.

The Basic Social Media Marketing course helps develop skills that are valuable across many industries. Understanding social media marketing can support career progression in marketing, business, administration, and digital roles. It is also beneficial for business owners and freelancers looking to improve online visibility and audience engagement.

This course is delivered entirely online through a self-paced learning platform. Learners can access materials at any time, study at their own speed, and fit learning around existing commitments. The online format allows flexible access from any internet-enabled device, making it convenient and accessible.