BBA in International Business

The BBA with a concentration in International Business provides undergraduates with the analytical tools and conceptual framework needed to understand the international financial, political, and economic environment, how that environment influences a firm’s strategy and performance, how culture plays a role in guiding a firm’s strategic activities, and how a firm can leverage home and host country resources to overcome challenges inherent in managing a multinational enterprise. The academic program allows students to understand international business from three inter-related perspectives: international economics and finance, international marketing, and international corporate strategy.