BBA in Marketing

The BBA with a concentration in Marketing provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, that are necessities in understanding consumer and organizational buying behavior and strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building. Students will develop competencies and skills in:

Identifying customer needs and wants;
Making decisions about which markets organizations should serve;
Designing product, service and program offerings for these markets;
Planning and implementing strategies to communicate with and sell to these markets; and
Creating value through profitable relationships with customers as well as channel partners, suppliers, and other stakeholders.