Being a Consultant

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

s To raise delegates understanding of the key components of successful consulting and to clarify the distinction between 'being a researcher' and 'being a consultant.' To thereby help delegates: Understand what additional skills they need to develop (if any) Plan changes in their 'offering' - products, services, targeting, attitudes and behaviours - to enable them. Suitable for: Experienced researchers who wish to develop added-value consulting services to their clients.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme

Many researchers say they want to be more of a strategic consultant to their clients - a laudable aim but "being a consultant" means having a different sort of relationship with clients (and often with different people) and successful consulting means developing a rather different skill-set and adopting a different mind-set.
This day explores the key components of successful consulting.
Who will benefit?
Experienced researchers who wish to develop added-value consulting services to their clients.

Objectives
To raise delegates understanding of the key components of successful consulting and to clarify the distinction between 'being a researcher' and 'being a consultant.' To thereby help delegates:
  • Understand what additional skills they need to develop (if any)
  • Plan changes in their 'offering' - products, services, targeting, attitudes and behaviours - to enable them to pitch successfully and work effectively as consultants

Learning outcomes
By the end of the course, delegates should have learnt how to:
  • Understand the characteristics of 'consulting' and comparisons with market research
  • Researcher and client benefits of offering 'consultancy'
  • Client perspective - what they want and how they make business decisions
  • The consulting skill-set and what consultants do
  • Business management theory inc. Knowledge Management
  • Making the transition
  • Action planning

See related categories

Being a Consultant

£ 455 + VAT

The best Business Strategy courses

See all

See all