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...About the presenter Delivering the module How to Set Strategy for Business Markets will be none other than B2B marketing guru, Hugh Macfarlane...
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History
Biz-Builders are UK based business consultants with expertise in sales, marketing and b2b marketing strategy. We work with companies seeking to establish a more fruitful relationship between marketing, sales and revenue results. We address many of the common problems that exist in b2b sales marketing processes. Here are some of them; * A lack of a clear sales marketing plan * A marketing strategy not aligned to sales objectives * Business marketing activities that do not produce sales leads
Advantages of studying here
B2B expertize and knowledgeProven methodology Road-tested by some of the world's leading companies
Areas of specialisation
B2B MarketingSales and Marketing Alignment
Description
Biz-Builders is the UK provider for MathMarketing sales and marketing courses and workshops. MathMarketing has served many leading and aspiring businesses who seek to align Sales and Marketing and pursue growth.These include AAPT, AXA, CA, Canon, Colonial, Ernst & Young, GE, IBM, NEC, Nokia, Optus, Oracle, Perpetual, SAP, Sony, Telstra, Vodafone and World Vision.MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth. Thousands of executives from leading B2B organisations have attended MathMarketing traning.