BRAND: CREATING AND MANAGE YOUR CORPORATE BRAND

Course

Online

£ 150 VAT inc.

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

A brand is the reflection of a company; it drives your product or service into the life of your customer by striking their heart and living in their mind.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Define what a brand is and what branding is about

Define various types of brand architecture and brand extension

Identify your brand’s products, the features of those products, and their values

Write a mission, vision, and style statement for a brand

Describe the basics of positioning a brand

Understand the basics of creating a visual identity, including a brand name, slogan and logo

Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints

Effectively plan an internal and external brand launch

Monitor and evaluate your brand, and understand how to respond to the results

SYSTEM REQUIREMENT
PROCESSOR 1 gigahertz (GHz)
RAM
1 GB

OPERATING SYSTEMS
Windows 7
Windows 8
Windows 10
Mac OS
iOS

BROWSERS
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox

COMPATIBILITY
Windows, Mac, iPhone, iPad, Android

Learn how to put your brand out there in the right way.

Implement the knowledge you learn in the course as soon as possible.

Manage your brand using monitoring, analysis and evaluation tools.

Extracurricular resources to help with post course learning.

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Reviews

Subjects

  • Apple
  • Innovative
  • Brands
  • Branding
  • Message
  • Understanding
  • Customers
  • Employees
  • Company
  • Importance

Course programme

Think of some of the biggest brands you know and the words that come to mind when you think of them:
  • Apple? Innovative.
  • McDonalds? Family-friendly.
  • Hilton Hotels? Classy.
All of these companies have worked on their brand to reflect their offering in a way that is more than some pretty content; they have offered a definitive solution with a promise that needs will be met. This is all down to their branding, and the message and vision behind their branding.

This course will help you to understanding how to create and manage a brand that will live long in the memory of your customers, and how you can help your employees to understand the importance of working for your company.

Additional information

Cost - 55.00  GBP

BRAND: CREATING AND MANAGE YOUR CORPORATE BRAND

£ 150 VAT inc.