BRAND: CREATING AND MANAGE YOUR CORPORATE BRAND
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
1 Year
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
A brand is the reflection of a company; it drives your product or service into the life of your customer by striking their heart and living in their mind.
Facilities
Location
Start date
Start date
About this course
Define what a brand is and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, the features of those products, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results
SYSTEM REQUIREMENT
PROCESSOR 1 gigahertz (GHz)
RAM
1 GB
OPERATING SYSTEMS
Windows 7
Windows 8
Windows 10
Mac OS
iOS
BROWSERS
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox
COMPATIBILITY
Windows, Mac, iPhone, iPad, Android
Learn how to put your brand out there in the right way.
Implement the knowledge you learn in the course as soon as possible.
Manage your brand using monitoring, analysis and evaluation tools.
Extracurricular resources to help with post course learning.
Reviews
Subjects
- Apple
- Innovative
- Brands
- Branding
- Message
- Understanding
- Customers
- Employees
- Company
- Importance
Course programme
- Apple? Innovative.
- McDonalds? Family-friendly.
- Hilton Hotels? Classy.
This course will help you to understanding how to create and manage a brand that will live long in the memory of your customers, and how you can help your employees to understand the importance of working for your company.
Additional information
BRAND: CREATING AND MANAGE YOUR CORPORATE BRAND