Columbia Business School Executive Education

Brand Leadership: Strategy, Management, and Performance

4.6 excellent 6 opinions
Columbia Business School Executive Education
In New York City (USA)

*Guide price
Original amount in USD:
Prefer to call the centre directly?

Important information

Typology Course
Location New york city (USA)
Duration 3 Days
Start 20/04/2020
other dates
  • Course
  • New york city (USA)
  • Duration:
    3 Days
  • Start:
    other dates

Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers.

Facilities (1)
Where and when



New York City (USA)
See map
3022 Broadway, NY 10027


20 Apr 2020Now taking bookings
20 Oct 2020Now taking bookings
Different dates availableNow taking bookings

Questions & Answers

Ask a question and other users will answer you

Who do you want to respond to your question/enquiry?

We will only publish your name and question


Course rating
Centre rating

Reviews on this course

Former student
4.5 02/04/2019
About the course: The professors know their subject very well. I was particularly surprised by their ability to integrate humour into classroom situations, because that definitely engaging. Plus, being in New York City is an good experience itself.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Joana Ortigao Ramos
5.0 01/04/2019
About the course: It was an amazing experience with very useful and actual content. Certainly enlightening in regular everyday work.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
David Burgess
5.0 01/04/2019
About the course: At Columbia Exec Ed programs, you can be sure that you are going to get exposure to the best thinkers in the world in each subject matter.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Hexana Sasongko
4.5 01/04/2019
About the course: It is a hands-on training and very applicable.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Jurek Lipski
4.5 30/03/2019
About the course: Great instructors. Excellent service. Very well organized. Super Applicable.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Former student
4.0 29/03/2019
About the course: This business school has excellent teachers with insight to management. It was an unforgettable experience; I would come back for more.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre


How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 1 years

What you'll learn on the course

Brand Leadership
Brand Management
Brand Laboratory
Digital Brand
Digital Strategy
Digital Marketing
Model Making
Brand Strategy
Strategy Development
Brand's Identity
Project Development
Brand experience
Customer Service
Customer Care
Customer satisfaction
Customer Relationship Management
Marketing Communication

Course programme

"PROGRAM STRUCTURE The program uses a combination of interactive lectures, case studies, planning exercises in groups, and experiential learning activities that leverage New York City as a virtual brand laboratory (including an immersive brand retail tour, an on-site analysis of digital brand displays, and a lifestyle immersion). Most importantly, you will learn, step-by-step, the various tools of the Executive Brand Leadership ModelTM, and apply these tools to your own brand. Day 1 focuses on brand strategy, brand identity, and digital branding. We will begin with a Brand Leadership Audit where you will identify the strengths and weaknesses of your brand relative to competition. You will then discuss the key parts of your brand’s identity—the brand core, brand personality and brand positioning as well as various implementation elements. At the end of Day 1 we will examine social media, digital platforms and user content to develop a digital strategy for the brand. Day 2 focuses on creating deeply human, emotional and social connection for the brand through brand archetypes and the brand experience. You will learn how to strengthen your brand using brand archetypes and customer experience management. In addition, we will invite a panel of brand practitioners and new media experts to join us to discuss current and future trends in branding, and integrated marketing communications. Day 3 focuses on measuring brand value, brand architectures and portfolio management, and the organizational implications of your branding strategy. You will learn various brand impact metrics and design a tracking system for your brand. You will explore brand architecture options and how to assess the role of your brand as part of a brand portfolio. Finally, you will learn how to align the organization around the brand and become a brand-centric organization."