Branding and Advertising (2yr) / Branding and Advertising - MSc
Master
In Nottingham
Description
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Type
Master
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Location
Nottingham
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Duration
2 Years
Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional. The course is aimed at students from a range of backgrounds, who want to specialise in branding and marketing communications. You will develop skills and learn from leading-edge theories, tools and techniques you'll need to operate at a strategic and tactical level within global marketing.
The fragmentation of media and the complex and competitive nature of business now means that organisations need to think carefully about their branding and how they communication with current and prospective customers. This course will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the communications challenges of the 21st Century.
Facilities
Location
Start date
Start date
About this course
Finally, in your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, a business research project or a global experience project.
Reviews
Subjects
- Marketing
- Communications
- Marketing Communications
- Communication Training
- Branding
- Advertising
- Strategic Marketing
- Marketing Communication
- Philosophy
- Marketing activities
Course programme
- a Graduate Gateway accreditation from the CIM which means you will have the option to gain a second professional qualification.
- demonstrate knowledge and understanding of the strategic marketing and marketing communication process.
- learn key marketing communication tactics and how to implement them within an organisation.
- demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing communications.
- communicate key issues and arguments in written and oral format to a professional standard.
- articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally.
Branding and Advertising (2yr) / Branding and Advertising - MSc