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Branding + Croatian Language and Culture - Summer Course

Course

In Zagreb ()

£ 1,027.72 VAT exempt

*Indicative price

Original amount in EUR:

1,200 €

Description

  • Type

    Course

  • Class hours

    90h

  • Duration

    3 Weeks

Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business or oneself. However, the two terms have different meanings. A visual identity provides the visual aspect of branding that businesses create in order to evoke certain feelings and experiences linked with the brand. A brand is much more than just the visual identity, but at times its understanding starts there.

Important information

Documents

  • Student lifestyle

About this course

You will learn to understand a brand and its values, as well as deduce the visual side of the communication process. Apart from
that, you will learn how to perform research and synthesize the common mistakes, as well as propose alternative ways to add
value to a brand. And that is not all. You will be able to create and define elaborate guidelines and sketches for a proposed
visual identity, to recreate, construct and evaluate the proposed visual identity bearing in mind the giving and receiving ends of visual communication and brand values. Last but not least, you will learn to simulate solutions for visual identities in accordance with the media scope and brand activities, as well as to create and present the final project pitch and its accompanied materials.

Students

Online application form: https://www.algebra.hr/international-school/summer-school/application/

6 ECTS points and the official International Summer School certificate issued by Algebra University College, an accredited higher education institution in the Republic of Croatia.
International students can earn an additional 3 ECTS points for the free Croatian Language and Culture course.

The end result will be a well thought-out, workable, and rounded solution to a specific project.
International students can also enroll in the free additional Croatian Language and Culture course where they will students learn the very basics of Croatian and get an excellent insight into the Croatian culture. The course includes a virtual tour of Croatia
and virtual networking via group projects.
Students will also participate in Virtual Company Visits - exclusive guest lectures hosted by leading global industry players. Our guest lecturers are top business professionals who provide an exclusive insight into corporate management and business culture as well as as offer priceless business advice that the virtual alumni can later apply in forging their own careers.

Should you be needing any additional information, our International Office is at your disposal.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 3 years

Subjects

  • Design
  • Marketing
  • Branding
  • Business
  • Communication
  • Economy
  • Identity
  • Digital
  • Brand
  • Visual

Teachers and trainers (1)

Predrag Šuka

Predrag Šuka

Lecturer

Course programme

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” Seth Godin This course will cover current generalization of visual identities that we are faced with within the field of visual communications. By covering the common mistakes, all efforts will be within the area of creativity and thinking outside merely the visual appeal or form itself. It will furthermore try to fully avoid such choices when creating a visual identity for a brand whether it is a company or a personal brand. Design and marketing wise the focus will be on true values that will be transformed into a visual identity. The end result will be a concise and well thought of solution to a specific niche a student has in plan or suggests during the course.
Please find out more about Algebra's Virtual International Summer School course in Branding on our website.

Branding + Croatian Language and Culture - Summer Course

£ 1,027.72 VAT exempt

*Indicative price

Original amount in EUR:

1,200 €