Branding Strategy Complete Diploma Level 3 - CPD & IAO Accredited

COURSE CURRICULUM

Personal Branding

• Module One – Getting Started
• Module Two – Defining Yourself (I)
• Module Three – Defining Yourself (II)
• Module Four – Controlling and Developing Your Image
• Module Five – Personal and Professional Influences
• Module Six – Sharpening Your Brand
• Module Seven – Appearance Matters
• Module Eight – Social Media (I)
• Module Nine – Social Media (II)
• Module Ten – Brand Management During a Crisis
• Module Eleven – Branding Personality Traits
• Module Twelve – Wrapping Up
• Diploma in Personal Branding- Activities

Building Successful Brand

• The Reasons Why ‘Normal’ People Can Never Make Money Online
• Don’t Focus On Making Money!
• The Psychology Behind Creating Values And Precise Delivery
• Buyers Are Smart
• Even The Best Won’t Sell Itself
• Build Relationships First
• Building Customer Loyalty
• The Marketing Funnel
• Leverage Other Content
• Mass Markets Versus Niche Markets
• Monetizing And Marketing Your Strengths
• What Other Gurus Have Advised That Works

Brand Management

• Introduction
• Expand the Brand
• Contract the Brand
• Is Publicity a Good Thing
• Way to Advertise the Brand
• Be Authentic
• Its not all about Quality
• Category over Brand
• The Importance of a Brand Name
• Keep it Simple
• Don’t be a Stuck Up Brand
• A Second Thought on Naming
• Should Product Name and Company Name be the Same?
• Beware of Subbranding
• Can You Ever Extend the Brand?
• The Importance of the Logo
• The Importance of Color
• Think Globally
• Branding and the Internet
• Naming and the Internet
• Globalization and the Internet
• Conclusion

Branding Niche

• What Is Branding
• Research Your Topic Thoroughly
• Let People Know Who You Are: Distinguish Yourself
• Represent Yourself
• Networking With Social Media
• Use Videos
• Offer Training Courses
• Provide Quality Material And Customer Service
• Live And Breathe Your Brand
• How Not Branding Can Spell Disaster

• Mock Exam – Branding Strategy Complete Diploma Level 3

• Final Exam – Branding Strategy Complete Diploma Level 3