Biological, Environmental and Rural Scs. - Aberystwyth Univ.

BSc Honours Agriculture with Marketing

Biological, Environmental and Rural Scs. - Aberystwyth Univ.
In Aberystwyth

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Important information

Typology Bachelor's degree
Location Aberystwyth (Wales)
Duration 3 Years
  • Bachelor's degree
  • Aberystwyth (Wales)
  • Duration:
    3 Years

Facilities (1)
Where and when



Aberystwyth (Cardiganshire/Ceredigion)
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Aberystwyth University, Penglais, SY23 3DA


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· Requirements

GCSE * (min grade C) Mathematics and a Science subject *** UCAS Tariff 180 points with 60 points in a scientific subject at A level International Baccalaureate 26 with 5/7 in a scientific subject European Baccalaureate Overall pass, including 70% min in Biology or equivalent * All schemes require grade C in GCSE English or Welsh or an acceptable equivalent. *** Key Skills level 3 Application of Number acceptable in lieu of GCSE Maths.

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Course programme

Marketing is an exciting, creative and dynamic subject to study and has been taught as part of degrees in Agriculture in Aberystwyth for over 30 years. This course will provide you with an understanding of the underlying principles of both animal and crop science and production together with an opportunity to develop much sought-after skills in market research, analysis and business administration with special reference to the agri-food industry. You will gain a full appreciation of the role of agriculture and marketing within a rural, national and global context.

Key features

  • 3 year full-time course
  • Combination of science, production, management and marketing methods
  • Development of technical and transferable skills
  • Visits and study tours
  • Realistic and varied assessment
  • Enthusiastic and supportive staff
  • Located in one of the UK's leading localities for agricultural research and development

Content and Structure

The course covers core areas of marketing management and strategy and offers options in more specialized areas of communications, international marketing, internet marketing, services, sales management and retail marketing.

The first year provides a general foundation in both agriculture and marketing. The study of soils, crop management, animal production and the rural economy are augmented by economic and marketing principles, the business environment and management skills.

In the second and final years livestock and crop and grassland systems, business budgeting and appraisal as well as marketing management, research and strategy evolve into opportunities to complete realistic problem solving exercises such as farm planning and marketing case studies.

Teaching and Learning

Teaching is through a combination of lectures, tutorials, seminars, projects and case studies, complemented by visits to farms, research establishments and businesses. Assessment is continuous, based on projects, essay and seminar work in addition to written examinations.

Agriculture is taught at the Institute which is renowned for its teaching and research in land based industries. Marketing is taught at the University's School of Management and Business by specialists whose academic research and knowledge are augmented by both practical experience of the business world and consultancy.

Additional information

Career opportunities: The course will equip you with the skills, knowledge and experience necessary for a career in many sectors of the agricultural and food industries. Graduates who combine agricultural production and marketing skills will find ready employment on farms, with small-scale companies and co-operatives or larger-scale national and multi-national companies. Past graduates are successfully established in the agri-food supply and marketing industries, as agricultural consultants as well as in government, farming unions and other organisations involved in policy making in agriculture and rural areas.

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