BSc Honours Psychology with Marketing

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Please refer to our Academic Calendar for further information: http://www.mdx.ac.ae/life-at-university/academic-calendar

Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

• Year 1
  • Personal Coaching for Academic Success (15 Credits) - Compulsory The module aims to equip you with tools to be able to better engage in your learning it will teach you an array of independent and reflective skills from writing to dealing with exam anxiety.
  • Psychological Statistics (15 Credits) - Compulsory This module aims to introduce you to quantitative statistical analysis as they are employed in psychological research.
  • Mind & Behaviour in Context (30 Credits) - Compulsory This module introduces the five core areas of psychology (cognitive, social, biological, developmental, individual differences).
  • Marketing Theory and Practice (30 Credits) - Compulsory This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
  • Research Methods and Design in Psychology (30 Credits) - Compulsory The module aims to introduce students to the principles and practice of quantitative and qualitative psychological research. Students will develop skills in searching literature and generating hypotheses with a sound rationale, understand the principles of sound research design and data collection and be able to interpret findings and critically assess research output in psychology. They will also be provided with opportunities to develop skills in the dissemination of research results with the conventions, styles and critical approach of academic work
• Year 2
  • Digital Marketing (30 Credits) - Compulsory The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.
  • Social, Personality and Development Psychology (30 Credits) - Compulsory
  • Brain, Body and Mind (30 Credits) - Compulsory This module aims to provide an overview of the biological bases of behaviour and the cognitive approach to psychology. After initial study of the anatomy physiology of the nervous system, attention is focused on aspects of behaviour that have a clear biological component. Through a series of practical laboratory sessions you will investigate specific central and peripheral nervous system variables and their relation to behaviour. In the second half of the module, the nature of the cognitive approach to psychology will be outlined and key theories relating to major cognitive faculties explored. Understanding of these is enhanced through a series of interactive seminars.
  • Research Methods and Ethics in Psychology (30 Credits) - Compulsory The module enables students to understand and evaluate psychological research and to understand how research design relates to research questions. It provides students with skills in a variety of statistical analyses and enables them to conduct ethical psychological research utilising quantitative and qualitative methods. It provides the foundation for interpretation and critical discussion of published psychological research.
• Year 3
  • Neuropsychology: The Healthy Brain & What Can Go Wrong With It (15 Credits) - Compulsory
  • Psychology Dissertation (30 Credits) - Compulsory Within this module, you will pursue independent study with a designated supervisor on a topic not offered in-depth among the normal range of modules. You will be expected to carry out an original investigation using a recognised psychology or cognitive science research method, and produce a dissertation based on that research. The title and methodology of this dissertation must be agreed with the supervisor in advance. Undertaking this module will enable you to develop your methodological and statistical knowledge acquired through previous research methods training. It will develop your competence in the production of coherent written reports which are clearly presented and which have an analytic and critical orientation, and it will provide the opportunity for you to become competent and self-sufficient researcher.
  • Marketing Strategy and Planning (30 Credits) - Compulsory This module aims at giving students a sound understanding of the ideas and models that are at the basis of strategic marketing and planning. The understanding is reinforced and applied in workshops and by analysing case studies, then by tackling a real life extensive project.
  • Lifespan Issues: Impact of Life Experience (15 Credits) - Optional The module aims to (a) to develop students’ understanding of how theoretical, empirical and personal examples arising in the fields of academia, research and clinical practice contribute to understanding life experience and psychology and (b) to encourage students to think reflectively about the psychological relevance of social norms, expectations, stereotypes and issues of personal identity and nurture on life experience and development
  • Lifespan Stages: Adult stages of development (15 Credits) - Optional The module aims to explore the psychology of lifespan development using theoretical and research orientated approaches. It considers how psychological knowledge of ways in which development can be investigated and observed using research can be undertaken from a variety of perspectives, as well as how it can be understood using models of cognitive, biological, socio-ecological, psychodynamic and developmental psychology. The module aims to develop students’ understanding of how theoretical, empirical and personal examples arising in the fields of academia, research and clinical practice contribute to understanding of lifespan development and can be practically applied to Lifespan investigation.
  • The Psychology of Stress, Motivation and Work-Life Balance (15 Credits) - Optional This module aims to introduce students to the area of occupational psychology particularly in relation to stress, motivation and work-life balance. The module will introduce theories which underlie stress with a strong focus on the role of stress in the workplace. The students will also gain an understanding of work-life balance and the real-world applications of promoting good work-life balance. The topics will be covered in a variety of ways which will allow the students to engage with some of the critical debates around area. This will range from the complexities surrounding the conceptualisation of work-life balance, to the impact it can have on the health of employees, whilst also incorporating the role of the employer. Although, motivation and stress in the workplace are areas which have been traditionally researched in relation to workplace psychology, both of the areas, along with work-life balance are currently yielding a lot of innovative research. The module will allow students to critically engage with an emerging and increasingly popular area of occupational psychology and it will appeal to students who have an interest in occupational psychology, but specifically the links between work and home life, and how psychology has helped to shape this discipline. Since work based stress, motivation and work-life balance are all employment based topics, the content will be relevant to students beyond their degree and can be carried into their chosen areas of employment. Particularly those who are planning to go into Human Resources, Occupational Psychology or wish to pursue a postgraduate course in this area.
  • Coaching Psychology (15 Credits) - Optional This module offers advanced level study of topics in coaching psychology and offers students a blend of academic study, practical knowledge, and personal development. The module is designed to measure a variety of learning outcomes and to facilitate students’ development of critical thinking, independent learning, reflective learning, and listening and communication skills. It provides an introduction to basic skills of Coaching and Coaching Psychology. The module may encourage students to explore further training in Coaching and Coaching Psychology as part of their professional and career development.
  • Key Issues and Controversies in the Psychology of Elite Sport Performance (15 Credits) - Optional This module will aim to introduce students to the ways in which psychological theories and methods contribute to our understanding of elite sport performance, to understand the psychological, behavioural and social determinants of elite sport performance and the applications of sport psychology, from a practitioners perspective, to working with skilled performers.
  • New Directions in Cognitive Science (15 Credits) - Optional We all have the experience of an internal dialogue; linguistically phrased commentary and reasoning that pertains to our actions in the here and now or to actions we might wish to execute. But do those sentences truly reflect how our brains collate and process information? For many years the assumption was that they do, but of late this view has been challenged.
    Cognitive science is a multidisciplinary approach to studying and understanding internal causal states for the production of behaviour (thoughts). The primary aim of cognitive science is to provide a mechanistic (how things work) and functional (why things work) account of cognition. Cognitive science has traditionally been grounded in a ‘symbolic account’ of mind – the notion that the brain, much like a computer, manipulates abstract information that has representational content (is about something). However, recent changes in our understanding of behaviour, cognition and neuroscience have challenged these underlying assumptions. This module will outline the underlying assumptions of cognitive science, how they have been challenged by recent developments and whether cognitive science can incorporate these new developments within its existing framework. Importantly, this module will teach topics from different areas of science including; psychology, ecology, neuroscience, and computer science.
  • Psychology in Education (15 Credits) - Optional