International Business and Marketing

4.5
1 review
  • I like to work in group projects because I always like collaborating with others. Nevertheless, I also think that the University of Leeds offers a wide range of activities and events such as fashion shows and balls. On the other hand, I have been able to make friends from a lot of countries.
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Postgraduate

In Leeds

Price on request

Description

  • Type

    Postgraduate

  • Location

    Leeds

  • Start date

    Different dates available

This course is accredited by the Institute of Export and International Trade, and the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
You’ll explore the principles of international business, internationalisation of small businesses, organisational behaviour and the challenges of managing across cultures, whilst developing the analytical and interpersonal skills needed to manage complex organisations across national borders.
This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing.
A range of optional modules will also allow you to shape your degree to suit your own career plans and interests.
You will benefit from a rich learning environment where you will develop the knowledge and skills to thrive in your future career. Our teaching is informed by the latest research and analysis; our MSc International Business is ranked in the FT Masters in Management 2017.
Accreditation
Our International Business degrees are accredited by the Institute of Export, which allows you to acquire an exporting qualification after your studies and strengthens your job prospects in international trade. This course is also accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Facilities

Location

Start date

Leeds (North Yorkshire)
Maurice Keyworth Building, The University Of Leeds, LS2 9JT

Start date

Different dates availableEnrolment now open

About this course

Entry requirements
A-level: AAA
GCSE: Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.
Other course specific tests:
Read more about UK and Republic of Ireland accepted qualifications for this course.
Select alternative qualification
Access to HE Diploma
BTEC
Cambridge Pre-U
International Baccalaureate
Irish Highers (Leaving Certificate)
Scottish Highers / Advanced Highers


Alternative entry
We’re committed to identifying the best possible applicants, regardless of personal circumstances or background. e formal links...

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Reviews

4.5
  • I like to work in group projects because I always like collaborating with others. Nevertheless, I also think that the University of Leeds offers a wide range of activities and events such as fashion shows and balls. On the other hand, I have been able to make friends from a lot of countries.
    |
100%
4.5
excellent

Course rating

Recommended

Centre rating

Natalia Heras Otero

4.5
09/03/2017
What I would highlight: I like to work in group projects because I always like collaborating with others. Nevertheless, I also think that the University of Leeds offers a wide range of activities and events such as fashion shows and balls. On the other hand, I have been able to make friends from a lot of countries.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Entrepreneurship
  • International Trade
  • Teaching
  • Marketing
  • Marketing Strategy
  • International Marketing
  • Consumer Behaviour
  • International
  • Accredited
  • Business Marketing
  • International Business
  • Export
  • Trade
  • Organisational Behaviour
  • Marketing Research
  • European Business

Course programme

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Year 1 gives you a firm grounding in international business, and puts this into the context of entrepreneurship, organisational behaviour and economics. At the same time, you’ll learn the basic principles and concepts in marketing and how they are applied in different sectors and situations.

In the following year you’ll learn more about research methods in international business and the challenges and strategies related to managing across cultures and countries. In marketing, compulsory modules will give you an understanding of consumer behaviour and the marketing research which helps organisations to reach their target audiences more effectively.

During your final year, you’ll engage with some of the very latest research in international business and develop your knowledge of international strategic management. Compulsory modules will also build your knowledge of marketing strategy and promotional management, as well as the challenges and opportunities of marketing on an international level. The course culminates with an independently-researched dissertation on an international business topic of your choice, which showcases the knowledge and skills you’ve acquired.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Modules Year 1

Compulsory modules

  • Academic and Professional Development for Studies in Marketing 20 credits
  • Principles of International Business 20 credits
  • Global Entrepreneurship 10 credits
  • Organisational Behaviour 20 credits
  • Fundamentals of Marketing 20 credits
  • Economics for Management 20 credits

Year 2

Compulsory modules

  • Consumer Behaviour 20 credits
  • Cross-Cultural Management 20 credits
  • Research Methods in International Business 20 credits
  • Marketing Research 20 credits
  • Managing International Business 20 credits

Year 3

Compulsory modules

  • International Marketing 10 credits
  • Transnational Corporations in the World Economy 10 credits
  • International Business Dissertation 40 credits
  • Advertising and Promotional Management 10 credits
  • Marketing Strategy 20 credits
  • International Strategic Management 20 credits

For more information on typical modules, read International Business and Marketing BSc in the course catalogue

Broadening your academic horizons

At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

You’ll also benefit from dedicated academic counselling from your Head of Year, a lecturer in your subject area who will meet you individually suring the year and act as a personal tutor.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.

International Business and Marketing

Price on request