BSc Psychology of Fashion

The BSc (Hons) Psychology of Fashion, situated in London College of Fashion’s Fashion Business School, breaks new ground. It applies psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industries. The curriculum sits at the forefront of knowledge demanded by the fashion industries which are increasingly concerned with enhancing the human aspects of its provision. In addition, the course content is aligned with the British Psychological Society’s (BPS) core areas, with the intent of being awarded BPS accreditation. BPS accreditation is a benchmark of quality and also confers on students the Graduate basis for Chartership.


Students will be expected to engage with the diverse extra-curricular activities at LCF and UAL and to contribute to the Psychology of Fashion Student Conference, held in Spring each year, as well as other Psychology specific events at LCF. BSc (Hons) Psychology of Fashion students are encouraged to join the BPS and engage with their London & Home Counties branch which runs more than 20 free networking, careers and social events annually within the region.


The scientific discipline of Psychology equips graduates with an extremely rich and diverse portfolio of skills and knowledge that gives them a distinct edge in the employment and entrepreneurial markets of the fashion and related industries. They will understand, and therefore be able to predict human behaviour, with the aim of addressing real world problems across fashion and fashion business. However, if continuing education is the goal, graduates from the BSc (Hons) Psychology of Fashion are able to apply seamlessly for the MSc Applied Psychology in Fashion or the MA Psychology for Fashion Professionals, both at LCF, and if suitable, could move to doctoral study at LCF.
Our John Prince’s Street site, with the library; the retail and leisure facilities of Covent Garden, Oxford Street and Regent Street, are merely two tube stops along the Central line.

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.
The course team arrange a variety of optional trips and visits to supplement your studies. These trips are often local and where possible provided at nil or reduced cost. Opportunities for extended trips to fashion industry events or areas of interest are usually offered in the first and second year and where these trips involve accommodation and travel costs we aim to offer good value for students.


Course Structure

The academic year for this course is divided into Period 1 and Period 2.
Period 1 is of 15 weeks’ duration from end of September to mid-February. In accordance with the University timetable, there will be a four week holiday in December.

Period 2 is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.

Year One - Stage 1 - level 4 – 120 Credits

Period One

• Introduction to Psychology of Fashion (20 Credits)
• Applications of Psychology in Fashion (20 Credits)
• Philosophy and Ethics in Research (20 Credits)

Period Two

• Introduction to Cultural & Historical Studies (20 Credits)
• Collaborative Project (40 Credits)

Year Two - Stage 2 - level 5 - 120 Credits

Period One

• Cognition in Design and Innovation (20 Credits)
• Fashion and Wellbeing (20 Credits)
• Cultural & Historical Studies Option (20 Credits)

Period Two

• Consumer Psychology (20 Credits)
• Consultancy Project (40 Credits)

Year Three - Stage 3 - Level 6 – 120 credits

Period One

• Future Thinking (20 Credits)
• Social Sustainability and Business Psychology (40 Credits)

Period One and Two

• Final Major Project (60 Credits)
• Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.


Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.