Build a Compelling Unique Value Proposition

StudyPlex

Short course

Online

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"✶
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer.

This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies.

You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight.

Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

You will learn:

Which aspects of my business plan are driven by the unique value proposition?
Which is more important — the uniqueness of my business, or the value it provides?
What kinds of benefits resonate with customers?
What emotional needs can my offering meet to create customer value?
What’s the difference between UVP and UCA?
How should I format my unique value proposition in my business plan or investor pitch deck?"

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

Our customer support team will contact you within 48hrs.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Business Plan
  • Benefits

Course programme

"Introduction Characteristics of Unique Value Propositions Unique Value Proposition Explained Types of Customer Benefits UVPs Express Examples of Unique Value Propositions What Investors Are Looking For Value Proposition vs. Competitive Advantage Create Your Unique Value Proposition Understand Your Competitor’s Unique Value Proposition Streaming Services Example The Value Proposition Framework Step 1 – Brainstorming Step 2 – Create a Value Proposition List Step 3 – Determine Uniqueness Step 4 – Prioritize Top Value Propositions Step 5 – Tell a Story Common Mistakes Workshop Creating a Unique Value Proposition in Action"

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Build a Compelling Unique Value Proposition

£ 10 VAT inc.

The best Business Planning courses

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