Business Administration, Bachelor's Degree - Marketing Major

What to expect

The program consists of 40 courses which can be completed in approximately four years if taken on a full-time basis. Evening and daytime classes are held predominantly at the Interurban campus and the program can be taken on a part-time basis.

Year 1

In your first year, you’ll work through introductory–level courses in accounting, finance, economics, and marketing. Exit the program now with a Business Administration certificate or continue on to Year 2.

Year 2

In your second year, you'll be taking courses in marketing research, creative selling, and entrepreneurship. Exit the program now with a business administration diploma or continue on to the bachelor of business administration.

Year 3

In third year, the marketing major allows you to broaden and deepen your marketing skills and knowledge and you'll be taking courses in sustainable marketing, global business strategies, public relations, and communication tools & media.

Year 4

For your fourth year of the BBA, you'll be taking courses in strategic marketing, project management, digital marketing, and advanced communications.