Business Administration

Introduction:
The BBA programme is aimed at producing managers possessing analytical and creative abilities. The program assists the students in understanding and developing the unique leadership qualities required for successfully managing business functions, an organisational unit or an enterprise. The Bachelor of Business Administration degree gives students an opportunity to specialise in designated fields.

Subjects:

Core Courses

• Information & Communications
• People I
• Operations I
• Finance I
• Entrepreneurship
• Marketing Principles and Practice

Elective Courses (Choice of 14)

• International Marketing
• Creativity & Innovation
• Entrepreneurship Issues
• Project Management
• Small Business Management
• Microeconomics
• Macroeconomics
• Quantitative Methods
• Finance II
• Strategic Management; Principles and Practices
• Operations II

• Marketing and Tourism & Hospitality
• Operations for Tourism & Hospitality
• Professional Meetings and Event Coordination
• Tourism and Hospitality Management Perspectives
• Electronic Commerce
• People II
• Leadership Issues
• Managing Diversity
• Career Management
• The Changing Shape of work and organizations
• Purchasing and Supply chain Management
• Distribution and Marketing Logistics
• Business Ethics and Social Responsibility
• Community Consultation
• Local Government Consultation

Students must complete the projects
Integrated Project I & II

Entry dates: Jan, April, Sept