Business Administration

Areas of Study

（1）Marketing

This area focuses on researches of consumer behavior, customer management, retail management, brand management, apparel marketing, and market research methods.

（2）Human Resource Management

This area focuses on researches of staff management; performance evaluation, salary and incentive design, teams and communication, and human capital investment.

（3）Corporate Finance

This area focuses on researches of enterprise financial management under uncertainty; enterprise asset management, investment decisions and management, and financial statements analysis.

（4）Accounting

This area focuses on researches of accounting system, international financial reporting standards, human resource accounting, behavioral accounting, property and financial accounting.

（5）Technical Economics and Business Strategy

This area focuses on researches of technical and economic evaluation, technological innovation and management, strategic management theory, strategic positioning and planning, and textile enterprise development strategies.

（6）Exhibition and Tourism Management

This area focuses on researches of tourism resources development and planning, hotel management, tourism e-commerce, exhibition planning and organization, and exhibition marketing.