Business Administration Management

Areas of Study

1)Marketing Management

Including: Online Marketing and E-consumer behavior, Brand Internationalization, Textile Industry Marketing, Retailing Management, Customer Management, and Circulation Theory, etc.

2)Organization & Human Resource Management

Including: Organizational Change and Team Building, Organizational Change and Organizational Innovation, Leadership and Performance, Cross-cultural Management, Human Resource Management, International Compare of HRM, and Knowledge Management, etc.

3)Finance Management & Asset Operation

Including: Mergers and Acquisitions, Management Control, Corporate Finance and Asset Management, Venture Capital and Property Management, Asset Management, Investment, and Financial Management Theory, etc.

4)Strategy & Innovation Management

Including: Business Strategy Theory, Corporate Strategy and Value Creation, Relationship Factors Associated with Corporate Strategy, Enterprise Innovation Management, Performance Evaluation and Value Creation, Change and Innovation Management, ect.

5)Service & Quality Management

Including: Corporate Quality Management System, Product Quality and Operation Management, Product Quality Management and Control Theory, Service Quality Management, ect.