Business Administration Sales & Digital Marketing Program with Co-op

Learning Objectives
Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Perform accounting activities and analyze financial statements
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels

Business Development Officer
Convention Marketing
Digital Marketing Coordinator
Entrepreneur
International Marketing Consultant
Marketing Assistant
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Self Employment
Social Media Assistant
Social Media Marketing

Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Why Study Sales and Digital Marketing At Sprott Shaw?
Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation
Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills
Practicum opportunities with recognized organizations across BC
Multiple start dates so you can start your education when you want to without the wait
Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field
Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams
All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more.