Business Analytics

After its establishment in April 2010, "Xiaomi" was supposed to become another novice in the saturated electronics and software market. Nevertheless, the organization's popularity in China has sky rocketed and it became the largest smart phone manufacturer in its native country and one of the largest in the world.
Despite that, "Xiaomi" has never remained static and its business analysts are constantly looking for new business venture opportunities. Thus, nowadays, in addition to its traditional products, such as smart phones and software, laptop computers, and other electronic gadgets, "Xiaomi" produces sneakers.
Business Analytics comprises knowledge of the necessary data processing and ability to work with applied, analytical and information technologies. These skills help to effectively organize business activities, provide results, reduce costs and increase profits. Business Analytics plays an important part in all business stages: the development and implementation of ideas, product development and marketing; market research, service quality assessment.
Business Analytics uses both quantitative and qualitative research methods for the analysis of both internal and external business environment, business processes and insights, management decision making and justification, selection of best options for the continuous business success.
Business Analytics study programme is designed for the preparation of specialists, who are able to analyze and research the market, evaluate and forecast both external and internal conditions changes and perspectives.