Business and Marketing BA (Hons)
Bachelor's degree
In Leicester
*Indicative price
Original amount in EUR:
9,250 €
Description
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Type
Bachelor's degree
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Location
Leicester
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Duration
3 Years
An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.
In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.
The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.
Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.
Facilities
Location
Start date
Start date
About this course
A degree in Business and Marketing prepares you for a whole range of career opportunities.
You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.
Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.
Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.
Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
Five GCSEs at grades A–C including English Language and Maths
Pass Access with 30 Level 3 credits at Merit (or equivalent)
English (Language or Literature) and Maths GCSE required as separate qualifications at grade C
We will normally require students to have had a break from full time education before undertaking the Access course
International Baccalaureate: 26+ Points
Accreditations
Chartered Institute of Marketing (CIM) Accredited Study Centre
Institute of Direct Marketing (IDM) Key Educational Partner
Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first year students, as part of the Introduction to Entrepreneurship and Enterprise module.
With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.
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Subjects
- Marketing Research
- Accredited
- Communications
- Advertising
- Marketing Communications
- Direct Marketing
- Teaching
- Decision Making
- Business and Management
- Executive
- Supply
- Marketing
- International
- Global
- Business Marketing
Course programme
Year 1
- Financial Decision Making
- Academic Development and Professional Practice
- Introduction to Entrepreneurship and Enterprise
- Global Business Issues
- Marketing Essentials
- Marketing Decision Making
- Contemporary Management
- Brand Management
- Business Research and Analysis
- European Business Issues
- The Creative Art of Selling and Negotiation
- Business Law
- Consumer Behaviour
- Direct and Digital Marketing
- International Marketing
- Advertising and Promotion
- Marketing Research
- Sustainability Marketing
- Sports Marketing
- Global Contemporary Business Issues
- Marketing Analysis and Strategy
- Crisis and Business Continuity Management
- Strategy and Management Dissertation
- Creative Management and Marketing
- Perspectives on Creative Leadership
- Marketing of Services
- Marketing Analytics
- Retail Marketing
- Marketing Dissertation
- E-Marketing
- Global Consumer Cultures: Critical Perspectives
- Global Marketing Strategies
- Customer Management
- The Brand Portfolio
- Reflective Business Practice
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:
- Exam: 28%
- Coursework: 72%
Teaching contact hours
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.
Additional information
Business and Marketing BA (Hons)
*Indicative price
Original amount in EUR:
9,250 €