Business & Digital Marketing BSc(Hons)

Stage One

You'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you’ll get to grips with finance, marketing, and the tactics and techniques for understanding and influencing people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

Modules

• Driving Operations
• Market Intelligence
• Innovation and Improvisation
• Financial Insights
• Effective Marketing and Sales
• Understanding and Influencing People

Stage Two

Expanding on your specialist skills and knowledge, you’ll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

Modules

• Marketing in the Digital Environment
• Website and App Design
• Team Leadership and Performance
• Consumer Behaviour
• Social Media and e-CRM

Stage Three

Alongside developing your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

Modules

• Transformational Leadership
• Creative Strategies
• Business Challenge
• Applied Advertising and Branding
• Professional Practice