The Business Plan

The Business Plan Course aims to evaluate critically alternative theories to strategic business problems.


The course focuses on the following topics:

• Components of business plan
• Vision and mission – values and objectives (SMART)
• Internal and external environment – PESTLE, SWOT
• Analytical tools – Fishbone diagrams, PMI analysis, de Bono’s Thinking Hats, BCG matrix, Mind mapping, Force Field analysis
• Comparison with competitors - Gap analysis, benchmarking, industry standards
• Key Performance Indicators, Balanced Scorecard
• Accountability and responsibility
• Innovation and creativity