The Business Plan
Course
Online
Description
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Type
Course
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Methodology
Online
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Start date
September
The course aims:
-To evaluate critically alternative theories to strategic business problems
After completing the module the student should be able to:
1. Explore the purpose of a business plan.
2. Define the vision, mission, values and objectives of an organisation.
3. Understand the process for analysing the internal and external environment.
4. Analyse a range of tools that can be used in the analysis process.
5. Evaluate the process of benchmarking.
6. Understand the importance of accountability in relation to the business plan.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Business Process
- Creative Thinking
- Accounting
- Benchmarking
- Planning
- Business Plan
- Planning and Business
- Planning Process
- Analytical accounting
- Business
Course programme
The Business Plan Course aims to evaluate critically alternative theories to strategic business problems.
The course focuses on the following topics:
- Components of business plan
- Vision and mission – values and objectives (SMART)
- Internal and external environment – PESTLE, SWOT
- Analytical tools – Fishbone diagrams, PMI analysis, de Bono’s Thinking Hats, BCG matrix, Mind mapping, Force Field analysis
- Comparison with competitors - Gap analysis, benchmarking, industry standards
- Key Performance Indicators, Balanced Scorecard
- Accountability and responsibility
- Innovation and creativity
The Business Plan
